Reaching new customers can be tricky, particularly when your business operates mostly online. A high street presence means that customers may happen upon you, but with just a website that can be a little more difficult. Thankfully there are plenty of ways in which you can get your business noticed and we’re here to help you with that. A good jumping-off point is with the iGaming industry, which is brilliant at cost-effective online marketing. So prolific are their bonuses that there are websites like oddschecker which specialise in finding the deals that online casinos are offering, and listing them for their customers to view. So, we’ll start with that.
Something For Nothing
Everybody loves a gift from time to time and your customers are no exception. The iGaming industry gives its customers gifts in the form of bonuses; these might include play money, free spins, or a free amount of cash to play with. Bonuses are typically only available for new customers, which is how brands attract new attention from the right customer base. Your free gift or bonus scheme might work differently from this; you might offer a discount when someone new signs up to your mailing list, or a free gift with a customer’s first purchase. Think about how you could apply the gift-giving technique to your own business and then personalise it to make sure that it attracts new customers first and foremost.
Social media may have its downfalls, but one thing it really excels at is reaching a network of brand new people. However, in order to reach those people, you need your followers to help you. Make a competition on the social media platform that is the most relevant to your brand. It could be a caption competition, a simple tag, like and share to win, or any number of things – be creative! Once you’ve got your idea all set up, make sure that one of the stipulations is that people must either share to their own page, or tag their friends in order to win. This ensures that people outside of your usual group will see it. Remember that once the competition finishes, you’ve got even more opportunities to reach new people. Be sure to share a photograph of the happy winner, along with a caption explaining how you gave back to your followers. Always use the relevant hashtags and be prepared for the new followers to come flooding in.