Yorkshire is a historic county packed full of exciting local businesses. With thousands of tourists visiting Yorkshire each year, competition between local companies has become fiercer than ever. Many business owners are left wondering what they can do to stand out from the crowd. This useful guide is here to share some top tips. It’s time to increase that all-important profit and put your business firmly on the Yorkshire map.
Prioritise Excellent Customer Service
Your customers are an integral part of your business’s success. Without them, you will struggle to keep your business afloat. So, what can you do to build a loyal customer base that will have people returning for more? Prioritise excellent customer service. If your customers have a positive experience in your store, they will likely return and tell their friends. As a result, you benefit from free word of mouth marketing; you can learn more about this by referring to some online resources. Don’t be afraid to go the extra mile. If you see a customer struggling to make a decision, step in and offer them some advice.
Get Involved In The Local Community
If you want to make your business stand out in the bustling county of Yorkshire, you need to get involved in the local community. For example, if a local fundraiser is being held, donate some prizes for a raffle or offer to sponsor the event. Not only are you helping to raise money for a local cause, but you can also use it as an opportunity to promote your business – by putting your brand’s logo onto any promotional banners that will be advertised across the local area. Getting involved with the local community is a sure-fire way to attract new customers and build positive relationships.
Create A Website
Every business should have a website. It is one of the first places your customers will go to find out more information about your company. You want to make your website as interesting as possible to generate more potential leads moving. Post shareable content and use it as an opportunity to add personality to your business. A “meet the team” page is an excellent place to start. Ideally, you will also have various downloads available as PDFs. These can be anything from free printable sheets to user manuals. PDF files can be large. So, to reduce their size and make them easier to send to your customers, you will need to learn how to compress PDFs. There are plenty of online guides that can help you with this. The key is to make your website as user-friendly as possible.
Host Giveaways On Social Media
Giveaways are a great way to give back to your customers, but they can also help generate more interest in your brand. To enter your competition, you can ask people to tag three friends in the comments of your social media post. By doing this, you will benefit from some free promotion. It allows you to get your brand’s name in front of people who might never have heard of you before. Ideally, you need to schedule your giveaway post when a lot of people are online. To achieve this, you will need to conduct some research into your social media platform of choice. For example, the best time to post will differ between Instagram and Facebook.
Understand Your Customers Pain Points
Customer pain points are problems that your target customers face. Take a look at some pain point examples online to widen your understanding. It is vital that you understand your customer’s pain points. As a business, you can then figure out how you will help your customers overcome these issues. For example, if you are a cleaning business and your customers struggle to get stains out of their carpet, you can offer a wide stain remover range to help them overcome this obstacle. By acknowledging customer pain points, you are giving your business a purpose. Your customers will know who to turn to when specific issues need addressing.
Differentiate Yourself From Competitors
If you want to make your local business stand out, you need to seek out the competition. Take time to research all of the competitors in your local area and identify ways that you can differentiate yourself from them. For example, do you find that their brand images merge into one? Think outside the box and choose branding that will stand out and catch people’s eyes. Don’t be afraid to do something different. Being unique will attract more customers to your business – you have nothing to lose. Researching your competition also allows you to look for gaps in the market. Is there something your business can offer customers that no one else can? This is an important question to ask yourself.
