Jake Quickenden to Perform at Bradford’s Official Christmas Light Switch on

Bradford’s most anticipated event of the year, The Broadway’s spectacular Festive Launch, is back on Saturday 13 November and Jake Quickenden will be in the city to join in the fun. 

The Festive Launch promises to be bigger and better than ever before, and will welcome a host of hotly anticipated special guests. The first celebrity guest is TV personality Jake Quickenden, who’ll be joining the festivities and performing a live acoustic set at 5.10pm. Jake will also be doing an exclusive meet and greet for fans with selfie opportunities from 4-5pm. The meet and greet will be free but ticketed, further details can be found on The Broadway’s website. 

Entertainment will also include a performance by world famous saxophonist, Ellie Sax who is well known for her residency at Ocean Beach in Ibiza and appearances on stage at festivals and in nightclubs around the world. 

Family favourites Elsa and Anna from the hit film Frozen will perform to crowds throughout the day with the first set beginning at 12.45pm. The festivities will culminate in a live countdown for Bradford’s Christmas lights switch on at 6.30pm, and a fireworks display at 7pm at City Park.

Ian Ward, General Manager at The Broadway, Bradford, commented:

“We can’t wait to host Bradford’s favourite Christmas event once again, and welcome some famous faces to our city. After a break due to the pandemic, it’s going to be a brilliant day to remember, and we’re looking forward to welcoming all the families who attend.

“We’re proud to be part of the Sparkling Bradford winter campaign and play a part in the wealth of festive events being held across the Bradford district which truly highlight how amazing the region is. Through our Festive Launch we hope to bring people together and increase footfall from residents and visitors into city venues and destinations.”

Alongside the celebrity appearances and lights switch on, The Broadway, Bradford will be debuting its Broadway Presents Talent Show to find the region’s next big star. The lucky winner will bag a £500 Broadway gift card and has the chance to be on stage alongside the celebrity guests for the official lights switch on.  

Singers, dancers, magicians and entertainers across the region are invited to submit a video performance, with live auditions taking place at The Broadway on 23 and 30 October in front of a panel of judges.

The Festive Launch is free to attend and guests can turn up throughout the day.

To find out more about the Festive Launch, please visit www.broadwaybradford.com/events/festive-launch/

To enter the Broadway Presents Talent Show, please visit www.broadwaybradford.com/events/broadway-presents/

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