The Broadway brings back the Festive Launch and searches for Bradford’s next star


The region’s most spectacular event of the year is back. The Broadway, Bradford’s Festive Launch will take place on 13 November to mark the city’s official Christmas lights switch on. 

New for 2021 is ‘Broadway Presents’, a talent show  to find the region’s next big star. The winner will perform their act or song on stage at the Festive Launch to a captive audience and be on stage alongside celebrity guests for the official light switch on.  

The ‘Broadway Presents’ is open now. Singers, dancers, magicians and entertainers across the region are invited to submit a video performance with successful applicants progressing  to live auditions at The Broadway on 23 and 30 October where they will perform to a panel of judges. 

Six finalists will then be given the opportunity to perform on stage at the Festive Launch to the judges, with the crowned winner taking centre stage to showcase their winning act again. 

Ian Ward, general manager at The Broadway, Bradford, said: “We’re absolutely delighted that the Festive Launch is returning in 2021. ‘Broadway Presents’ is a fantastic opportunity for a talented, future-star to take their first step into the limelight and be on stage for the official Christmas lights switch on. Plus, they scoop a £500 gift voucher to spend at The Broadway!

“The team at The Broadway is really looking forward to welcoming families from the area to celebrate the start of Bradford’s Christmas festivities – this year’s free event promises to be another night to remember.”

Exciting performances, guest appearances, and competitions will be announced in coming weeks. 

The Broadway Bradford has more than 80 retail stores and over 20 eateries, plus an eight-screen boutique cinema. 

To find out more about ‘Broadway Presents’ and how to enter CLICK HERE

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