AAK, a global leader in plant-based oils and fats, has appointed Leeds-based digital marketing agency Perfect Storm to manage a series of digital projects for its UK Foodservice division. The collaboration aims to enhance AAK’s digital presence and refine its brand strategy.
AAK’s product range includes over 300 speciality oils, condiments, sauces, dressings, frying oils, and ingredients, which serve a wide array of clients, from Michelin-starred chefs and local takeaways to global fast food chains and major retailers. As a co-development company, AAK works closely with customers to create products that are healthier, better tasting, and more sustainable.
The first project under this partnership will focus on clarifying the brand positioning and digital strategy for AAK Foodservice’s UK brands, beginning with the Lion brand, a range of foodservice sauces and dressings. Perfect Storm will work on brand positioning, marketing strategies, channel strategies, and campaign concepts. Additionally, the agency will redesign AAK’s foodservice website.
Rachel Neale, Marketing Director at AAK, said: “We initially spoke to Perfect Storm about a social strategy, but we were so impressed with their approach and the way of working they demonstrated that we quickly realised they could help us with so much more. It’s important to have someone who can challenge your thinking and help us focus on where the need is greatest. We’re very much looking forward to working together.”
Naomi Biltcliffe, Client Director at Perfect Storm, commented: “AAK is a huge global organisation doing really exciting things in a number of fields. As an agency, we love nothing more than getting our teeth stuck into a brand positioning and full digital strategy, so we were over the moon to be appointed to work with the firm’s UK foodservice and retail brands. Focusing on the brilliant Lion brand in the first instance will allow us to demonstrate how we can elevate the marketing, as we undertake customer interviews, journey mapping, and a rework of digital strategies. Manufacturing is an industry we really love working with, and we’re looking forward to bringing our expertise in the sector to this partnership.”
