Yorkshire commercial interior design specialist DT Sports has created four new hospitality suites for Premier League club Nottingham Forest FC at its famous City Ground stadium.
DT sports, part of renowned interior design consultancy Design Tonic, was appointed to create the new premium guest experience spaces to help reposition the club’s hospitality offer with new facilities for the 2024/25 football season.
The club has made a multi-million-pound investment into four new hospitality suites called, McGovern’s Lounge, Trentside, The Garibaldi Lounge and Founders 1865 to provide a combined capacity of 1000 covers and offer premium hospitality facilities to enhance their matchday experience.
The new facilities have all been equipped with state-of-the-art audio-visual equipment to enable the spaces to also be used for non-matchday functions in line with the club’s vision to operate the stadium all year round.
Trentside, formerly known as The Legends Lounge, has undergone a sensational transformation to create an expansive open plan lounge with spectacular views over the River Trent. The new look lounge provides one of the biggest hospitality spaces in the city of Nottingham with capacity for over 550 guests.
The new space has two easily accessible, fully stocked bars and a spectacular focal point food serving station so guests can get easy access to top class catering. Trentside can also be used on non-match days for conferences, black tie events, Christmas parties and special occasion events.
Founders 1865 is the club’s newly designed premium hospitality restaurant which has undergone a complete transformation. The new look dining room features bespoke booth seating to help maximise seating capacity, a premium drinks wall display and a new luxury al la carte pre-match menu served with a complimentary drinks package.
The Garibaldi Lounge is a brand-new space created to deliver a premium sports bar hospitality experience, with a rolling buffet-style dining service delivered pre-match and over 10 different screens showing multiple sports channels to create a superb pre-match atmosphere. The Garibaldi Lounge utilises a clever combination of seating styles to maximise the guest capacity within the lounge.
McGovern’s Lounge is an intimate hospitality space created from a previously unused section of the Brian Clough stand and offers a relaxed pre-match dining experience, a complimentary bar and easy access to great padded match seats.
Nottingham Forest FC chief operating officer, Paul Bell, said: “At the end of last season the club set out it’s clear objective to overhaul the facilities at The City Ground to create Premier League hospitality experiences for our guests to enjoy.
“Working alongside the team at DT Sports we were able to create a clearly defined hierarchy of differentiated offers, transforming established facilities and reimagining unused spaces within the stadium to create a diverse range of lounges each with a unique personality.
“The reaction from guests since we opened the new facilities at the start of the 2024-25 Premier League season has been phenomenal.”
DT sports, a specialist division of award-winning commercial interior design specialists Design Tonic, was set up earlier this year specifically to cater for the company’s ever-expanding sports design projects.
Design Tonic co-founder and director, Amanda Cook, said: “Sports hospitality is fast becoming a huge area of growth for us, and we are delighted to be appointed by Premier League Nottingham Forest on these high-profile projects.
“They we’re great fun to design, with each suite having its own unique style and personality and the team did a stellar job of delivering all four in a short timescale to have them ready for the start of the new football season.”
Established in 2018, Design Tonic offers specialist creative interior design and project management for the hospitality, office, retail and leisure sectors. The company prides itself on a no-nonsense approach to delivering design excellence.
Alongside its work with Nottingham Forest, DT Sports has also delivered several exciting projects and commissions for clients including Leeds United, Yorkshire County Cricket Club, Manchester United and Arsenal.
For more information about Design Tonic and its services visit www.designtonicltd.co.uk.
