Bailey Cooper Photography, a York-based business run by husband and wife, Paul and Kate Cooper are aiming to support small businesses and sole traders who are looking to develop their skills in photography to accelerate business growth.
Working with clients from New York to Singapore, Bailey Cooper Photography has spent nearly 30 years working in demand with international brands to small independent business owners to support them with their photography campaigns. But when the pandemic hit, Paul and Kate quickly adapted their services online where they spotted another gap in the market.
Paul, who specialises in commercial images for advertising, packaging, and PR releases, says “we began offering individual photography tuition online; however, we quickly noticed a growing interest in e-learning workshops from micro business owners, social media managers, and Etsy shop owners who couldn’t commit to individual tuition during the traditional 9 to 5 hours. Kate and I began researching the market and discovered that there were very few e-learning courses readily available that had been made with SMEs and freelancers in mind. Small business owners and self-employed people tend to perform several roles within their businesses meaning they need digital courses which have no time restrictions and were available at different accessible price points.”
Keen to support small businesses and sole traders to become more confident with photography, Paul and Kate are currently designing several e-learning courses that organisations can download and use to upskill at a pace that they are comfortable with. Kate, who specialises in child photography in Bailey Cooper’s studio in Huntington, York, says:
“Growing your business can be worrisome, especially now when cash flows for many businesses will be low, however upskilling is important to ensure business growth. Currently, we’re offering online tuition in such areas as iPhone photography and photography for beginners. When our e-learning courses are launched, we will be teaching people how to produce photography for small products, food and social media posts as well as how to take images to go alongside press releases to send to a newspaper or magazine. These are vital skills that all businesses should have to generate growth.”
Having both won photographer of the year twice on their own merits in the British Institute of Professional Photography and the Master Photographer’s Association, Paul and Kate’s extensive portfolios, experiences and accolades have led to them becoming photography award judges themselves. Kate continues:
“Paul and I feel humbled to be part of BIPP and MPA’s photography awards, it gives us both the chance to explore other people’s work as well as appreciate different photography techniques. Our judging experience has been a huge support for us as we are working to create courses that will support different areas in business, such as marketing, PR and social media campaigns to attract custom.”
The effects of the pandemic are still felt, with many small businesses and sole traders still using this time to reflect on their work and looking for new ways to upskill. Bailey Cooper Photography are already seeing their students benefit from their online tuition, with many, in particular product-based businesses, seeing an increase in online sales due to investing in improving their photography skills. Paul ends:
“It is great to see businesses who we’ve supported and seeing them put their learnings into practice. Good visuals can make or break a shopper’s decision when it comes to them deciding where to place a purchase. We’re pleased with the success of the one to one online tuition sessions and are looking forward to offering digital courses that will help to contribute to business growth, not just here in the UK, but potentially worldwide.”
For more information on Bailey Cooper’s online tuition classes and to express your interest in their upcoming e-learning courses, visit www.baileycooper.co.uk/photography-training/individual-tuition