Photographer Tim Dunk – who is based in Leeds – has worked with bespoke engagement ring and jewellery brand, Taylor & Hart, to launch the UK’s first advertising campaign featuring imagery shot solely through FaceTime.
The campaign – titled ‘Love is Now’ – works within the reality of COVID-19 to showcase that real love is happening right now. For the first time ever, Taylor & Hart captured couples across the globe via FaceTime – no hair and makeup artists, no set, just a couple and an iPhone.
The new campaign ‘Love is Now’ features Taylor & Hart customers from across the globe, from London to France and New York to Auckland, showcasing their love throughout lockdown.
Since COVID-19, brands have had to think more creatively about the way they approach campaigns with everything, including photoshoots, becoming compromised due to social distancing regulations. The campaign is currently running on billboard sites across London and on Taylor & Hart’s social media channels.
What is a FaceTime photoshoot?
A FaceTime photo shoot is as it sounds.
Taylor & Hart teamed up with photographer Tim Dunk who had been experimenting with the technique since the start of the pandemic, as a way of continuing his photography work whilst adhering to safety precautions.
Tim called the five couples through FaceTime and directed the shoot virtually, giving them hints and direction of how to pose, and controlling the shutter from his home in Leeds, UK.
The photoshoots took place in the comfort of each couples’ own home, aiding the authenticity of the shots. The new technique allows high-resolution imagery to be captured using the iPhone’s back camera and without the photographer and model meeting – a necessity in current times.
Meet the couples
Taylor & Hart chose to use their own customers to tell the brand’s story through the campaign and each had a Taylor & Hart engagement ring for their special moment. By running a competition on Instagram, asking entrants to show their Taylor & Hart proposal, the winning five couples were chosen and contacted to take part. Discover each couple’s story here.
