Expert florists at Interflora reveal the floral trends set to be big this Summer using industry knowledge and Google and Pinterest search trends.
With summer just around the corner, the floral season is in full swing meaning there’s no better time to incorporate fresh flowers into your home or send a bouquet of seasonal blooms to someone special.
Vicky Wilson, in-house florist at Interflora comments ‘Throughout the last year we have seen people fall in love with flowers all over again. They’ve not only played an important role in helping us keep connected with family and friends during lockdown but they have brought joy to the home, transforming work from home offices and contributing to a sense of wellness.’
‘We’ve identified the biggest trends to consider when buying flowers for yourself or your favourite people this summer from the must-have blooms of the moment to mood-boosting bouquets and interior trends to follow right down to the last stem.’
The top ten floral trends for Spring/Summer 2021
1. Peonies
Blooming between April and June Peonies are the flowers of the season.
Peonies are the most anticipated stems of the season and a real favourite amongst florists and flower fans with Google searches for the flower increasing 87% last year.
These Instagrammable blooms are going to be everywhere this year and look great within seasonal bouquets. You’ll need to be quick to grab a bunch though, lasting between April and May, peony season is short but sweet.
2. Not So Mellow Yellow
Bold colours pop up each year and in 2021 yellow is going to take over with Google searches for yellow flowers increasing by 50% in the last year.
Illuminating is Pantone’s Colour Of The Year and this bold shade of yellow will not only give any interior an instant makeover but can also provide mood-boosting benefits.
3. Mood-Boosting Bouquets
With wellness on our minds more than ever, we want our flowers to be decorative and functional as they can affect both mind and body positively.
Flowers such as camomile and lavender can make a home feel instantly more relaxing due to their calming scents. Bright flowers such as sunflowers can be an instant pick me up as they brighten up a room whilst house plants including snake plants and aloe vera will purify the air.
4. Dried grasses and flowers
Pampas grass was all over our Instagram feeds last year and searches for dried flowers are up a huge 511% on last year.
Some of our favourite ways to incorporate them into your home are by using unique styles such as rabbit tail grass, lavender, statice and spray roses. Dried flowers can be found in local florists across the UK and will see you through the whole year if taken care of. Keep them dry, out of direct sunlight and dust-free to increase their longevity.
5. Clay vases
Clay vases have become a huge interior trend, with searches up by a whopping 170% for this interior accessory.
This season we’re expecting neutral tones vases to continue to be popular but we will also see earthy tones such as browns, terracottas and greys emerge as part of this trend. This trend provides a great opportunity for a DIY project. A glass vase can be transformed using matte furniture or outdoor terracotta paint. Adding bicarbonate of soda to your paint will also give the vase a textured feel, giving you the luxury effect without the kiln or price tag!
6. Exotic flowers
Searches on Pinterest for exotic flowers have been on the rise since January, with many of us looking for inspiration whilst we cannot travel to warmer climates.
Tropical flowers and leaves such as ginger flower, heliconia and leucospermum add an exotic feel to any space and are ideal choices as we head towards warmer months.
7. Preserved Flowers
This year searches for ‘how to preserve flowers’ have increased by 125% indicating it’s going to be a big trend.
Preserving flowers is a great way to get longevity from your bouquets and provides a fun activity perfect for a summer afternoon. Interflora recommends one of three main ways to preserve and dry out your flowers:
- Air drying – Leaving the flowers to dry out naturally
- Desiccant drying – Using silica gel to speed up the process.
- Microwave drying – Blasting them in this kitchen device to get your flowers to dry fast!
8. Wreaths
Wreaths are a great way to add a seasonal touch to your home and this year searches for them are up by 84% thanks to trendsetters on Instagram such as Stacey Solomon and Mrs Hinch!
Wreaths can be purchased premade but creating your own using a seasonal bouquet is a fun activity and creates something unique. Interflora recommends visiting your local florist who can provide natural twig wreaths and seasonal foliage for sustainable options!
9. Lily-Free
Whilst lilies make beautiful additions to bouquets they aren’t suitable for all households.
Pet owners should opt for lily free bouquets as lilies can be harmful to pets when ingested and with more of us welcoming four-legged friends into our homes during lockdown searches for ‘flowers safe for dogs’ have increased by 528%. Lily free bouquets are also perfect for hayfever sufferers as lilies can aggravate allergies. Interflora offers wide a range of lily free bouquets which make an extra thoughtful gift for those with pets or allergies.
10. Champion Local
This year supporting local florists is more important than ever as we want to boost our high streets post-lockdown!
Each and every one of Interflora’s bouquets are expertly hand-crafted on the high street by a local artisan florist so every time you send flowers with Interflora you’re helping small businesses bloom.
Interflora provides seasonal bouquets which are handpicked by expert local florists.
