Aldi is celebrating World Gin Day by highlighting its long-term partnership with Masons of Yorkshire, a family-run gin distillery based in Northallerton.
Since 2018, Masons has supplied more than 2.8 million bottles of gin to Aldi. The two businesses have recently signed a new agreement to continue their collaboration.
To mark the occasion, Masons will launch a new limited edition flavour this summer – Haysmith’s Yuzu & Mandarin – available exclusively at Aldi. Popular flavours such as Haysmith’s Roasted Pineapple and Haysmith’s Pink Grapefruit will also return to shelves.
Founded by husband-and-wife team Karl and Cathy Mason, Masons has worked with Aldi to supply high-quality, delicious gin to customers. The partnership has supported the business in investing in its team, improving operational standards and developing new products.
Karl Mason said: “We’re delighted to be celebrating our partnership with Aldi this World Gin Day – the exact day that we developed our first gin back in 2013 when the business began.
“Since the beginning, we’ve been committed to creating delicious gin without compromise and it has been invaluable to learn from one of the UK’s leading supermarkets along the way. There’s no doubt that summer is gin season, so we’re looking forward to another busy period supplying exceptionally tasty drinks to Aldi shoppers across the UK.”
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Masons of Yorkshire is a much-loved supplier at Aldi and a brilliant example of the amazing, high-quality British businesses we work with.
“Our Haysmith’s range is always popular amongst shoppers and we’re looking forward to another successful summer season working alongside them.
“This is just one of the many long-term British supplier partnerships that we value so greatly as a business, and I’m really excited to see the new products land in stores this summer.”
