Asda Joins Forces with Chip Shop Diva for Bold New Curry Pizza

There’s a new pizza on the block, and it’s unlike anything seen in supermarkets before. Asda has launched a limited edition Chip Shop Chicken Curry Pizza, and yes, it’s topped with actual chips.

The unique creation combines three British takeaway favourites into one 12-inch pizza: golden chips, tender chicken pieces and rich chip shop curry sauce, all layered onto a classic pizza base. It’s a bold blend of the chippy and the pizzeria, and it’s available now at selected Asda stores for just £4.22.

This supermarket first was developed with the help of Destiny Harold, better known as the Chip Shop Diva. Asda brought her in as an official chip shop consultant to ensure the ratio of chips, chicken and curry sauce was right. Known across the UK for her love of all things chippy, Destiny worked closely with Asda’s innovation team to bring the idea to life.

Destiny stars in a fun new TikTok video filmed at the Asda Dudley superstore to celebrate the launch. Dressed in a full Asda uniform, she steps behind the pizza counter to serve up the new curry pizza with her signature flair. She’s also seen handing over Asda’s new Chip Shop Chicken Curry Spring Rolls, which are available in stores now for £2.48.

Both products are part of a limited edition range designed for customers who love classic British flavours but want something a bit different for tea. Whether you’re craving chips, chicken curry or a cheesy slice, this pizza does it all in one go.

The Chip Shop Chicken Curry Pizza and Spring Rolls are available to purchase now until 7th June 2025 at selected Asda stores, exclusively at the pizza counter. Ideal for taking home and cooking in your own oven, they’re set to be a hit with fans of feel-good food and a proper British mash-up.

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