To help the nation celebrate His Majesty King Charles III acceding to the throne, Cadbury and Fry’s are launching four limited edition Coronation bars. Suited for keen collectors, the limited edition range makes for the perfect regal treat and commemorative centrepieces for the many ‘Coronation Big Lunch’ celebrations taking place up and down the country this May bank holiday.
To mark this momentous occasion, the much-loved Cadbury Dairy Milk bar will receive a Royal-inspired makeover with the iconic Cadbury purple packaging adorned with a regal, white crown design. The commemorative, limited edition 850g bar makes the perfect addition to at-home viewing parties or those planning on watching the spectacular Coronation Concert broadcast live from Windsor Castle.
The celebration of the new Sovereign continues with the newly designed Bournville bar, Fry’s Cream and Turkish Delight multipacks. The traditional chocolates, first launched in 1908, 1866, and 1914 respectively, will feature a specially created crown design much like the one which will be bestowed upon the new monarch.
This reflects the historic royal milestones which Cadbury and Fry’s have celebrated over the years – the earliest of which dates back to the reign of King Edward VII and Queen Alexandra when a special Cadbury tin was produced to mark their Coronation in 1902.
Cadbury has marked its long-standing association with the monarchy throughout the years with limited edition collections during special moments such as Coronations, Jubilees, and even royal birthdays. One of the most memorable being the Cadbury Coronation Souvenir Tin range marking the formal investiture of Queen Elizabeth II in 1953, signifying a time of celebration across the nation. The latest Coronation range from Cadbury and Fry’s has been released to recognise the upcoming Coronation of King Charles III.
Gemma Flanigan, Brand Representative comments: “Cadbury and Fry’s have a long-established history of marking Royal occasions, most recently for Queen Elizabeth II’s Platinum Jubilee last year where we produced a limited edition Roses tin and Cadbury Dairy Milk bar. As people across the country savour this special moment and join together to mark The King’s Coronation, we hope these new, commemorative bars will be a welcome addition to the celebrations this May.”
The limited edition Coronation range is available to buy online from the end of March and in-store from April, while stocks last.