Fat Hippo has joined forces with US snack brand Cheez-It® to create a limited-edition burger, available across all Fat Hippo restaurants from 6 to 31 May. The Cheez-It® Cheez-Hit Burger brings together the bold, savoury flavours Fat Hippo is known for with the unmistakable cheesy crunch of Cheez-It® Snap’d.
At the heart of the burger is a double beef patty, topped with chilli cheese sauce for heat, a dollop of sour cream and chive for balance, and a touch of mustard for added sharpness. It’s finished with a handful of Cheez-It® Snap’d, adding a crunchy texture and a hit of cheese flavour inspired by the brand’s Cheese, Sour Cream & Onion variety.
The burger was developed by taking apart and reimagining popular Fat Hippo flavours to pair with Cheez-It® Snap’d, which launched in the UK in August 2023. The snacks are baked with 100% real cheese and come in three flavours: Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion.
Rui Frias, Senior Marketing Manager at Cheez-It®, said:
“We know the UK are cheese OBSESSED. So, this is a brie-lliant way to feed that obsession – with a succulent, masterfully created Fat Hippo Cheez-It® Cheez-Hit Burger. We know our fans won’t be able to resist a bite. We are delighted to be partnering with Fat Hippo to make sure our fans can get a taste for Cheez-It® in new and exciting ways.”
Nick Fountain, Head of Marketing at Fat Hippo, added:
“Imagine the perfect harmony of spicy chilli, American cheese, tangy sour cream and chive, succulent beef, a zesty hint of mustard and the irresistible cheesy crunch of Cheez-It®. Each component shines on its own, but when combined, they create an unforgettable taste experience. Our burger lab has masterfully blended these bold flavours, using the iconic Cheez-It® as the foundation for a burger unlike any other. We wanted to create a burger that celebrates bold, complementary flavours while staying true to the spirit of innovation, and what better way to do this than with Cheez-It®.”
The Cheez-It® Cheez-Hit Burger will be available for dine-in, Click+Collect and delivery via all major platforms until 31 May.
