A new study has lifted the lid on Yorkshire’s breakfast habits to mark the start of February’s Hot Breakfast Month, and it turns out we’re swapping the full English for something a little speedier.
Research by HECK! found that while the classic fry-up is still on the menu, only 21% of people in Yorkshire and the Humber say it’s their go-to breakfast. Instead, a whopping 57% turn to cereals like cornflakes, granola, and muesli to start their day.
It’s not just about what we eat but whether we eat at all! The study revealed that some skip breakfast altogether—15% blame a lack of time, 11% are too busy, and 10% are doing it for weight loss. Even when breakfast is on the agenda, more than half (55%) of people spend less than five minutes preparing it.
HECK! is on a mission to bring back the hot breakfast, teaming up with nutritionist Jemma Milne to show Yorkshire just how easy and beneficial a warm, protein-packed start to the day can be. The study found that those who opt for high-protein breakfasts do so for energy (41%), staying full longer (44%), better cognitive performance (18%), and weight management (22%).
Jemma said: “A hot breakfast is more than just a comforting way to begin the day. Research shows that consuming a protein-rich meal in the morning can help stabilise blood sugar levels, increase satiety, and improve mental focus and energy throughout the day.”
HECK! co-founder Jamie Keeble added: “Hot Breakfast Month originated in the USA and now we’ve brought our own take on another American favourite to supermarket shelves. Our Sausage Rashers are lean, protein-packed, and made with chicken or pork, containing no nasties like nitrites. Cooking in just five minutes, they’re the ideal choice for a quick and hearty breakfast. Since their launch, we’ve been making a whopping 250,000 rashers a day, shipping millions of packs nationwide to help people rediscover the joy of a hot breakfast.”
To help busy Brits whip up something hot in minutes, Jemma has created five quick and tasty recipes using HECK!’s sausage rashers. These include the Makeaway Egg & Sausage Muffin, The RLT (a rasher take on the classic BLT), a Breakfast Burrito, a Hearty Omelette, and Rashers & Avocado on Sourdough.
HECK! has also launched a Hot Breakfast Month Bundle to help get mornings sizzling.
For more information, visit HECK!
