McVitie’s is shaking up the biscuit aisle with a fresh and fruity twist on a household favourite. The brand has launched limited edition Pink Digestives in Raspberry & Cream flavour, giving its iconic biscuit a colourful makeover just in time for summer.
Now rolling off production lines, the new biscuits pair McVitie’s signature golden baked Digestive base with a raspberry and cream flavoured topping. The result is a playful blend of nostalgic flavour and sweet indulgence, ideal for everything from picnics to summer sporting snacks.
The launch is part of McVitie’s 100th anniversary celebrations for its Chocolate Digestives. Benazir Barlet-Batada, Marketing Director at McVitie’s, said:
“As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite. Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.”
McVitie’s Pink Digestives Raspberry & Cream Flavour are available now in Sainsbury’s, with a full UK supermarket rollout from 21st July.
