The Noughties are Back – And So is Smirnoff ICE, With a Bold New Look!

Dust off your skinny jeans, turn up the Arctic Monkeys, and get ready to relive the Indie Sleaze era in style – because no noughties revival is complete without the iconic taste of Smirnoff ICE. This year marks the 25th birthday of Smirnoff ICE, and to celebrate, the much-loved citrusy classic has had a bold, modern makeover! That’s right, Smirnoff ICE has returned, looking fresher than ever but with the same delicious flavour that made it a noughties legend.

Smirnoff ICE: The Drink of the Indie Sleaze Era

Remember the days when MySpace was king, and indie anthems dominated the charts? Well, that vibe is officially back. With the resurgence of all things noughties – from the music to the fashion – it’s only fitting that Smirnoff ICE, the ultimate party drink of the era, is here to join the celebration. And this time, it’s got a sleek new can, bringing a vibrant, fresh energy to the classic flavour we all know and love.

But don’t worry – while Smirnoff ICE might be rocking a bold new look, the crisp, citrusy taste remains exactly as you remember it. Whether you’re planning a night out with your mates or just reminiscing about those Indie Sleaze days, cracking open a can of Smirnoff ICE is the perfect way to celebrate in style.

A New Look for a New Era

To celebrate Smirnoff ICE’s 25th birthday, the team at Smirnoff has given the iconic drink a makeover – and it’s looking sharp. The fresh, modern design celebrates the drink’s zesty citrus flavour and gives it a new, vibrant feel that’s perfect for today’s drinkers. Jessica Lace, Head of Marketing at Smirnoff, Diageo GB, explains: “We are very excited to be giving Smirnoff ICE the fresh new look it deserves. The modern makeover brings a vibrant energy to the product and celebrates the citrus flavour notes that people know and love. We’re thrilled to share this evolution with our consumers.”

And the timing couldn’t be better – with the noughties back in full swing, Smirnoff ICE is ready to become the go-to drink for both a new generation of fans and those who want to relive their best pre-drinks memories.

Smirnoff ICE: Now Available in Single Cans and Multipacks

Smirnoff ICE’s new design isn’t just about style – it’s also about convenience. The drink is now available in single cans, making it super easy to chill, grab, and go, no matter the occasion. Whether you’re heading to a mate’s house for pre-drinks or planning a chilled evening in front of the telly, the new Smirnoff ICE cans are the perfect companion.

Want to share the fun with friends? Smirnoff ICE is now available in multipacks too, so you can spread the nostalgia far and wide at your next party or gathering.

Smirnoff ICE RTD is available in all major retailers.

 Smirnoff ICE Original  250ml, ABV: 4%, RRSP: £1.99

 Smirnoff ICE Original, 70cl, ABV: 4%,  RRSP: £3.00

Follow @smirnoffeurope on Instagram, and Smirnoff on Facebook.

Always remember to drink responsibly. For more information, visit drinkaware.co.uk.

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