The Bradford City Centre Gift Card, introduced by the Bradford Business Improvement District (BID), has now surpassed £185,000 in total sales, a significant milestone that highlights growing support for the city’s local economy.
Launched in November 2021, the gift card has quickly become a popular way for residents, visitors and businesses to support Bradford’s high street. Accepted at over 120 venues, including retail favourites, cafés, restaurants, and entertainment spots, every pound spent stays in the city, directly benefiting local traders. Well-known names such as Primark, Wingstop, Pizza Pieces, Blossoms and City of Culture are among the participating businesses.
“We’re thrilled to celebrate this £185,000 milestone,” said Jonny Noble, Chief Executive of Bradford BID. “It’s a testament to the community’s commitment to shopping local and the incredible diversity of businesses that make Bradford city centre special. From enjoying a coffee at Lefteris to browsing books at Waterstones, staying overnight at The Victoria Hotel or seeing a show at the Alhambra, this card offers something for everyone while keeping money circulating in our city.”
To make the card even more accessible, Bradford BID is introducing a new “load your own” option. From this month, people can top up gift cards with any amount between £5 and £500 at The Midland Hotel, The Victoria Hotel, Leonardo Hotel, Tiffin Coffee Shop and Waterstones. With a 12-month validity and the convenience of being pre-paid and Mastercard-enabled, the card offers flexibility for both gifting and everyday use.
Nikki Chadburn, Bradford BID’s Business Communications Manager, said: “The ‘load your own’ feature is a great development for the scheme, making it even easier for people to support local businesses on their terms. Whether you’re treating yourself or gifting to a friend or colleague, this option ensures the card fits every occasion.”
Participating businesses are already seeing the benefits. David Crossley, General Manager at The Midland Hotel, said: “Being part of the Bradford City Centre Gift Card scheme has been fantastic for us. We’ve welcomed guests using the card for hotel stays, dining, and drinks, bringing in new customers and boosting local spending. We’re also delighted to offer the ‘load your own’ cards, giving people even more flexibility to enjoy what Bradford has to offer.”
The card is proving a popular choice for personal gifts, corporate rewards and staff incentives. It remains available for purchase online at www.bradfordgiftcard.com and at The Broadway shopping centre.
For a full list of participating businesses or to buy a card, visit www.bradfordgiftcard.com.
