The Broadway, Bradford has introduced a new look and feel to its Centre signage along with revealing a new strapline, ‘Choose The Broadway’.
Working alongside a new creative partner Shoppertainment Management, the new brand design has a youthful and upmarket feel to appeal to the broad cross section of audiences in Bradford.
Ian Ward, general manager at The Broadway, Bradford, commented: “I’m delighted with the new creative development for The Broadway. The new colours really communicate our personality – we’re fun, we’re bold and we’re fashion forward.
“The refreshed signage allows us to stand out whilst also appealing to a wide range of audiences, plus the rich colours also represent modern Britain and the diverse cultures of Bradford.”
The Broadway’s new creative development has been undertaken by new creative partner, Shoppertainment Management which will also manage the majority of the in-centre activations. The team has introduced the use of retailer logos across signage to further engage shoppers and increase engagement.
Ian continued: “At The Broadway we’re committed to continually enhancing our offering to visitors with diverse and new retailers and brands. This also applies to the look and feel of the Centre; The Broadway is a real community hub of the city and we wanted visitors to feel a strong sense of pride and belonging at the Centre.”
The Broadway, Bradford has more than 80 retail stores and more than 20 eateries, plus an eight-screen boutique cinema.
For more information, visit www.broadwaybradford.com.
