Visitors to Bradford city centre from this weekend will be able to lose themselves in a magical world of mythical beasts, wizards and warriors!
The Fantasy Kingdom trail features 15 large plastic-brick-built installations placed around the city centre taking young and old on a sword and sorcery adventure.
The fabulous BrickLive fantasy trail has been organised by Bradford Business Improvement District (BID) and runs from Saturday, July 22, to Sunday, August 6.
It follows the huge success of the Animal Paradise trail of life-size animal models made from thousands of toy bricks which the BID staged in the city centre last year.
Leanne Holmes, project officer at the BID – the limited not-for-profit company funded by more than 600 levy-paying businesses and organisations to help promote and develop the city centre – said: “The Animal Paradise trail was hugely popular last year and people of all ages loved seeing the amazing sculptures of tigers, gorillas, pandas and the like spread around the city centre.
“Thousands of people came to see them over the two weeks and we had some brilliant reactions from children and adults alike who loved the cleverly-crafted creations and all the skill and attention to detail that went into making them.
“We think this year’s Fantasy Kingdom trail will be even more popular!”
The free attraction includes dragons, unicorns, castles, princesses, knights and more and the trail takes participants on a fantastical quest to save the Brick Kingdom and defeat an evil Baron. Visitors will be amazed by Tarygon, the huge life-like dragon standing over 3m tall and 4m long as they follow the clues to reveal the Baron’s plans and help Princess Orra thwart them, returning her father’s kingdom to peace and prosperity.
Leanne said: “The models will be located around the city centre inside some of our amazing businesses and people can take part in the magical brick trail using the BID’s free-to-download LoyalFree app that will geo-locate you.
“Simply head to the trail section and select the BrickLive trail. Those who complete the online quest successfully will be entered into a prize draw to win a £100 Bradford City Centre Gift Card, accepted in 150 venues in the city centre.”
For those not wanting to enter the competition, paper copies of the trail are also available to collect at the Broadway Information Hub and the Bradford Visitor Information Centre.
“We think this is a really fun, free family attraction and we’re thrilled to have it in Bradford,” said Leanne. “Whether or not you enter the competition, it’s a great activity to take part in with family or friends and it’s a great opportunity to enjoy some time in the city centre and sample some of the fantastic variety of food, retail and leisure venues it has to offer.”