Massive ice cream brand, Ben & Jerry’s has launched a brand new flavour called ‘Pecan Resist’.
The ice cream has been launched in protest of Donald Trump and in support of activists across the globe who oppose his policies.
Ben & Jerry’s Pecan Resist was released in Washington DC earlier today and is part of the company’s campaign to “lick injustice and champion those fighting to create a more just and equitable nation for us all.”
According to USA Today, the packaging was designed by Favianna Rodriguez and reads:
“Welcome to the resistance. Together, Pecan Resist! We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans. Take a stand & join those on the front lines,”
In a statement made in the National Press Club’s First Amendment Room, Ben & Jerry’s said:
“The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years.”
The new flavour comprises chocolate ice cream with chunks of white and dark fudge, pecans, walnuts and fudge-covered almonds. Regardless of whether or not you believe in the message behind it, there’s no denying that it sounds absolutely delicious!
We’re not sure if it will make its way across the pond but we really hope it does!