Tourism businesses in North Yorkshire are being encouraged to learn more about a ten-year vision to promote the region and discover how they can get involved.
Visit North Yorkshire, the destination management organisation launched by North Yorkshire Council in October, is hosting drop-in sessions for accommodation providers, retailers, hospitality, and tourism business owners. These events will offer opportunities to network, explore venues, and gain insights into the service’s evolution ahead of its new website launch in April.
Tourism contributes £4 billion to North Yorkshire’s economy annually and supports 38,000 jobs. The drop-in sessions, organised in collaboration with Business Improvement District (BID) colleagues and local partners, will feature mini-presentations showcasing the website and partnership opportunities in an informal setting.

North Yorkshire Council’s executive member for open to business, Cllr Mark Crane, said: “These drop-in sessions are a great opportunity for businesses that may not have already engaged with Visit North Yorkshire or the previous destination management organisations to get an insight into the great work that is happening across the county and learn about how they can get involved.”
The first events will take place in February in Skipton, Harrogate, Richmond, and Ripon, with additional sessions planned for Scarborough, Whitby, and Eden Camp in March and April. The scheduled sessions are:
- Thursday, February 6: 12.30pm to 2pm and 4.30pm to 6pm at Skipton Town Hall.
- Monday, February 10: 8am to 9.30am, 10.30am to 2pm, and 4.30pm to 6pm at The Mercer Gallery in Harrogate.
- Monday, February 17: 10am to 2pm at The Station in Richmond.
- Monday, February 24: 10am to 1.30pm at Ripon Cathedral.
More details, including specific dates and times for March and April events, can be found at www.visitnorthyorkshire.com or by contacting Visit North Yorkshire at biz@visitnorthyorkshire.com.