Victoria Leeds Celebrate Record Footfall with ‘Catch the Magic’ End of Year Spectacular

Yorkshire’s premier retail and dining destination, Victoria Leeds, is ending the year on a high with the centre reporting record footfall in Victoria Gate, and is celebrating with a huge giveaway activation.

Visitors to Victoria Gate, which is home to 26 stores and restaurants including John Lewis & Partners, The White Company, Anthropologie and new restaurant, Caffé Concerto, are up 15 per cent compared to the centre’s previously busiest footfall year of 2019. 

An additional 850,000 people have been through the centre’s doors in 2024 with the centre on target to achieve a million more visitors than 2019, by the end of the year.

To celebrate this milestone, Victoria Gate is hosting a ‘Catch the Magic’ activation for the festive season, to thank its loyal customers. ‘Catch the Magic’ will feature huge giveaways worth thousands, with the chance for visitors to win a whole host of fantastic luxury prizes. It is part of a wider campaign designed to capture those moments of magic during the festive season, whether that’s celebrating with friends, gift-shopping for loved ones or soaking up the atmosphere in the run up to Christmas.

Photography by Bevan Cockerill

The ‘Catch the Magic’ extravaganza will start on 5th December for six days and includes an interactive Crystal Maze-style game where shoppers can have a go at catching a black prize ball whilst battling against cyclone winds! Prizes up for grabs include goodies from Mulberry, The Ivy, Barbour, Missoma, Cheaney, Monica Vinader, Harvey Nichols and many more.

There’s also the chance to win a prize bundle worth £1000 in the centre’s ‘win the window’ giveaway in Victoria Quarter. A store window will be filled with mystery gifts and every shopper has the chance to win it all, by scanning a QR code and entering the competition!

Victoria Leeds senior general manager, Jo Coburn, said: “We’ve enjoyed a hugely successful year at Victoria Leeds welcoming some fantastic new brands to the centre and seeing footfall at Victoria Gate hit new heights. 

“As we approach Christmas, we wanted to thank our customers and give even more cause for celebration with some amazing giveaways and immersive entertainment.  We can’t wait to unveil ‘Catch the Magic’ and bring some extra festive joy for visitors to Victoria Gate.”

Victoria Leeds is the largest premium retail and leisure venue in the North of England. It is home to some of the best shopping arcades in Leeds boasting many renowned high-street names and designer brands.
‘Catch The Magic’ takes place at Victoria Gate from 5th-10th December, 12-4pm each day. For more information visit www.victorialeeds.co.uk/christmas

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