Millers in Haxby, York has been named a regional hero by the Marine Stewardship Council (MSC) for ‘going above and beyond’ to put sustainability at the heart of their business.
Seafood lovers can now, for the first time, easily find their nearest fish and chip shop serving sustainable seafood from a new digital list launched by the MSC UK today, as a celebration for Sustainable Seafood Week.
During Sustainable Seafood Week, which runs until September 24th, consumers are being urged to choose seafood products with the blue MSC ecolabel on and this includes MSC certified fish and chips. The label means the consumer can trust where the fish or seafood has come from while ensuring there will be plenty of fish left in the sea for future generations.
Being MSC certified sends out a really strong message that people want to hear,” says Nick Miller, who runs the business with his father David. “It says that, as a fish and chip shop, you are doing the right thing – not just by the environment we live in now, but for future generations.”
Millers is a fourth-generation family run fish and chip shop who often use their platform to raise awareness about the importance of serving sustainable seafood using the blue MSC ecolabel.
Loren Hiller, MSC Commercial Manager, UK & Ireland, said: “Fish and chip shops play a vital role in educating their customers about sustainable fish and chips and we’re excited to be able to launch this list today showing exactly where seafood lovers can find their nearest sustainable fish supper.
“We’re asking everyone to join the national sustainable seafood movement. We can only make a difference if we all play a part.”
MSC UK is hosting a series of activities for Sustainable Seafood Week, including Sustainable Seafood Suppers with top British UK chefs showing how to make a variety of delicious sustainable seafood meals, for the whole family to enjoy. Chefs Mitch Tonks, James Strawbridge and Elizabeth Haigh will host ocean-themed cooking classes and share their top culinary tips.
One third of fisheries around the world have been fished beyond sustainable limits, and a further 60% are fished to their maximum capacity. Some 7 in 10 (72%) of seafood consumers agree that in order to save the ocean, we have to consume fish and seafood only from sustainable sources, according to research conducted for MSC by independent research consultancy, GlobeScan. Choosing the blue MSC ecolabel is an easy way for consumers to help safeguard seafood supplies for the future and keep the oceans teeming with life.