The Ice Co, Europe’s largest ice manufacturer and supplier, has announced a one-year-long partnership with Castleford Tigers Rugby League Club.
The union of two Yorkshire entities will see The Ice Co promote its recruitment drive, while supporting Castleford Tigers’ wellness and recovery.
As official partners, The Ice Co is confirmed as the headline sponsor of the Clubs’ End of Season Awards Dinner and its branding will feature around Castleford Tigers’ Wheldon Road stadium, promoting its recruitment drive among matchday attendees.
In addition, four of The Ice Co’s newly launched ice baths have been installed at the ground, meaning the players can use cold water immersion therapy techniques to enhance injury prevention and aid muscle recovery.
This will be extended into a wellness workshop for the players in spring, using The Wim Hof Method, in collaboration with Root2Rise, which offers wellness retreats up and down the UK.
Lucy Redman, Head of Marketing at The Ice Co said: “We are thrilled to embark on this exciting partnership with Castleford Tigers. We’re looking forward to bringing two Yorkshire entities together.
“Our mission is to connect with the local community and engage them in our recruitment drive which is providing a number of jobs within the area– we have various roles available in our South Kirkby HQ, all while improving player wellbeing and providing innovative solutions for physical recovery.
“We look forward to supporting the Tigers as they strive for greatness, both on and off the field, and thoroughly believe this partnership is a perfect synergy of our shared values with the Club.”
Laura Kirk, Commercial Director at Castleford Tigers commented on the new partnership “We’re thrilled to be embarking on a new partnership with The Ice Co for the 2024 season – as Europe’s largest Ice Manufacture with their head office based 15 miles from the ground it’s important to me that we drive local yet international partnerships to achieve our long-term club goals. We are keen to develop a strong relationship which aligns with our vision and values to further support the wellbeing and recovery of our players to enhance their 2024 season”.
For more information on the partnership and The Ice Co’s brand-new ice bath range, available from its website at an RRP of £125, head over to the website: www.theiceco.co.uk