Independent Yorkshire brewery T&R Theakston has teamed up with Brennan’s Brewery in Ireland to refresh the branding of Brennan’s Irish Stout.
Available from October, the new design is aimed at boosting the beer’s visibility at the bar and reflecting both its quality and heritage.
Brennan’s Irish Stout, brewed in County Wexford, is a 4.2% ABV dark ruby stout with a creamy white head, cocoa aroma and notes of earthy caramel. The Brennan family’s brewing and pub industry roots stretch back four generations across Ireland and Britain.
The partnership between Theakston and Brennan’s began two years ago as interest in stouts and darker beers saw a resurgence among consumers. Demand has grown strongly since, with the rebrand supporting further expansion.
Richard Bradbury, managing director at T&R Theakston, said: “It’s been a fantastic year for Brennan’s in terms of demand, with a near 200% uplift in sales. We’re really proud of the new design and with interest in darker beers and stouts showing no signs of slowing as we enter the colder months, we look forward to continuing to share our expertise with Peter and the Brennan family as together we look to further grow this special Irish Stout.”
Peter Brennan, founder of Brennan’s Irish Stout, said: “Like Theakston’s, we are a family business with generations of involvement in brewing and pubs. It has been a privilege to work alongside such an esteemed brewery and see our brand grow here in the UK. Long may it continue as we look to an exciting future for Brennan’s with this revamped look.”
Brennan’s Irish Stout is available to bars now.
