Families in Yorkshire can now swap short-term holiday deals for a permanent dining solution as Prezzo Italian launches a first-of-its-kind family subscription. Starting on 16th February, the new initiative allows up to three children to eat a three-course meal for free every time an adult orders a full-priced main, with the offer remaining valid every day of the year.
The subscription is designed to support families far beyond the school holidays, offering unlimited visits throughout the year with a limit of one visit per day. Priced at £1.99 per month or £19.99 for a full year, the service is entirely app-based to remove the need for paper vouchers or complicated codes at the table.
The kids’ menu features Italian-inspired dishes and healthier options, such as the hidden veggie Rainbow pasta. For added entertainment, younger diners receive 3D glasses and games at the table, while a QR code on the menu unlocks a digital interactive game. Adults can choose from a range of classic Italian pizzas, pastas, and salads, ensuring there is something for everyone in the family.
James Brown, CEO of Prezzo Italian, said: “At Prezzo Italian, we know that family life is busy, especially for larger families juggling multiple little ones. As a dad of two, I understand how valuable it is to have somewhere reliable to go where kids are looked after, have fun and eat well, while parents can get a break. That’s why we wanted to create something genuinely helpful, built around real families, offering everyday value all year round. This isn’t just a half term deal or a one-off promotion, but real, everyday value that parents can rely on, especially when budgets are stretched.”
He added: “Our menus are built around providing healthier options like our Rainbow pasta packed with hidden veg, so parents can feel confident their kids are eating balanced meals while still enjoying all their favourites. This is the first subscription of its kind in the UK, and we believe it’s the best value family dining offer out there. For less than the cost of a coffee a month, parents can take the stress out of mealtimes. That’s what Prezzo Italian is about—good quality food, enjoyed together.”
The subscription is available now via the Prezzo Italian app, with local restaurants in Leeds, Sheffield, and York ready to welcome families throughout the half term and beyond.
