Specialist business property adviser Christie & Co has been formally instructed to market the freehold sale of The Helaina, an award-winning, five-star seafront bed and breakfast business located in Scarborough, widely recognised as one of the UK’s most visited seaside destinations.
Arranged over an elegant, beautifully maintained five-storey Victorian building on Blenheim Terrace, the boutique guest house comprises 10 double en suite letting bedrooms, a dedicated ground-floor guest lounge, and a bright dining room where breakfast is served. The property is tastefully presented in a contemporary style throughout, with the top floor hosting a Premium Double and a spectacular luxury Penthouse Suite, both serving as outstanding examples of high-end coastal accommodation.
Crucially for incoming operators, the property features a highly appealing, spacious owner’s apartment on the lower ground floor, which includes a private sitting room, fully equipped kitchen, bathroom, home office, and a double bedroom.

Boasting flawless guest ratings across major booking platforms and holding a coveted Visit England 5-Star Guest Accommodation accreditation, The Helaina enjoys a dramatic clifftop position. This elevated vantage point affords sweeping, unobstructed panoramic views along the North Bay Beach and over to the historic ruins of Scarborough Castle. It is just a short, scenic walk from the vibrant town centre and its main tourist attractions, including the Scarborough Open Air Theatre, Alpamare Water Park, the historic North Bay Railway, and Peasholm Park.

The current owners, Tom and Jill Wilson, have successfully operated the hospitality business for over two decades but have made the decision to sell in order to prioritise their own personal interests.
Reflecting on their tenure, Tom and Jill said: “After 21 wonderful years at The Helaina, we are ready to have more time to pursue our interests of surfing, hiking, mountain biking, art and travel. We take great pride in having created a beautiful B&B with both a strong repeat business and a healthy flow of many new guests.”

Mark Worley, Director of Hotels at Christie & Co, who is personally managing the commercial sale process, commented: “If anyone is considering purchasing a bed and breakfast business, then The Helaina is surely a perfect choice. It is beautifully presented with great reviews and reputation, and is set in an amazing location, ideal for tourism and leisure trade.
“There is substantial living accommodation included and the business posts substantial profits derived from just eight months trade, allowing the owners four months holiday every year.”
The Helaina is currently listed on the market with a freehold asking price of £635,000. Prospective buyers can explore further property specifics, commercial details, and formal viewing arrangements by visiting the official listing at https://www.christie.com/5444137/.

