While word-of-mouth recommendations are a wonderful way to find fans as a burgeoning artist, soon you’ll be looking to attract more listeners from further afield. In addition to putting on shows and crafting new music, you need to set aside time to give yourself a presence online.
From utilising social media platforms to embracing the world of virtual reality, here’s how to promote your music in 2024 via digital channels to garner a growing audience.
Leverage social media
There were over 4.5 billion social media users in 2022, so these platforms are an easy way to expand your audience both locally and on an international scale.
The best way to leverage social media in 2024 is to use video content, ideally kept to a maximum of a minute to ensure optimum engagement. Examples include song samples, behind-the-scenes reels, and short teasers to engage your audience. You could upload the biggest crowd-pleaser from your latest gig or livestream part of a recording session.
Remember that you should have public liability insurance for musicians when performing in private venues. This will protect you financially if there’s any damage to the property during your session.
Manage streaming platforms
Streaming platforms such as Spotify are a great way to extend your reach. However, without the correct management of your channel you can soon become lost in the ether.
Look into strategies for optimising the algorithms on your chosen streaming platform to increase your visibility. This will result in more listens and likes which will further boost your profile. You can reward your listeners with exclusive releases or acoustic covers and remixes.
Try virtual reality experiences
The further we wade into the century the more virtual reality is part and parcel to our day-to-day lives. From advertising campaigns and apps to video calls, our world now blends physical with digital.
Embrace this shift and try virtual reality experiences as a way to promote your music in 2024. This could be as simple as hosting a virtual gig or concert with a post-show meet-and-greet, or as complex as utilising new technologies to provide an interactive augmented reality experience for your fans.
Find chances for collaboration
Finally, find chances for collaboration to supercharge your online reach this year. Creating a song with another artist or band gives you instant access to their audience, bolstering your social presence.
Knock-on benefits include the chance to share skills and feed your creativity and sharing the cost of equipment and venues.
When looking for collaboration opportunities, consider the kind of genre that would blend well with your own and the kind of person or people you would enjoy making music with. There’s nothing worse than committing to working together and being unable to release a finished product to your audience.
