According to Statistica, a 2024 survey on online gambling habits of UK adults found that one-third of Brits had used online gambling sites in the previous 4 weeks. There are over 36 million UK gambling accounts right now, meaning that there is a massive audience in the UK for this type of service.
But what exactly are UK customers booking for when choosing what type of casino to register and deposit with? Many variables can come into play when people choose to play certain casinos, and this post will examine exactly what casino offers UK customers are searching for to help casino operators understand what appeals to their audience.
Welcome Offers
When customers are heading online to find a new casino to play with, one of the first things they will be looking for is a sign-up or welcome bonus. This bonus enables players to increase the size of their deposit thanks to offers presented by the company to thank them for their deposit. Welcome offers can vary from casino to casino. Some might offer free bets on specific games for an initial deposit; other options might offer deposit match bonuses such as a 100% bonus on your deposit, so a £10 deposit becomes £20 to play with, or a combination of offers that extend over multiple days or has each new deposit unlock a new offer for a limited number of reloads to their account. However, if customers are searching for a new place to play, generous welcome packages can help sell the deal.
No Deposit Bonuses
The ever-popular no-deposit bonus. Typically, this offer is aimed at brand-new sign-ups to allow them to try out the site without actually having to part with any money. And customers love to see this. It can be anywhere from £5 upwards, and no deposit bonuses are the dangling carrot to get people to take the plunge.
It can be free bonus play on card or table games, free bingo games, slots only, or use anywhere on the site, but many people find themselves enticed by the opportunity to win some money for no monetary outlay.
If you’re looking for a UK no wagering slots offer, you can be sure to find many sites with a tasty carrot for you to try out so you can see what all the fuss is about.
Loyalty Bonuses
Not all players are easily hoodwinked or convinced by flashy new player bonuses; some players want to know that their loyalty and playing time will be greatly rewarded, and nothing appeals more to these players than ongoing loyalty bonuses.
But what is a loyalty bonus? It’s a scheme that rewards players for time spent playing on the site or making deposits. It can be offering free spins and free games; it can be unlocking certain rooms or offers for deposits or anything that is not freely available until you are a fully paid-up depositing player.
Some great loyalty offers include accumulating points you can then trade for rewards such as free spins, it can be offering bonuses on deposits over specific amounts, e.g. 100% for deposits over £50 in one transaction, or it can even be lower wagering requirements for bonuses or free spins. The key is to keep rewarding those loyal and regular players for their commitment, and players who appreciate this genius will be more willing to part with their hard-earned cash than on sites that don’t reward their gameplay.
Free Spins
Logging into your account to see if you have been randomly awarded free spins or if you have an offer for free spins on your next deposit can extend the gameplay and enjoyment. It allows people to spin the reels and add a little something extra to their play session.
While it is true that free spins often come with cash-out requirements in the form of wagering, for example, any winnings might need to be played through 10 times, so a £10 win from free spins will need to be bet and played through to £100 before anything can be withdrawn, there is something appealing about trying to beat the game and get that money withdrawn from a free spin session.
Whether it’s 10 free spins or 100 free spins, playing for “free” on your free spins can be exactly the casino offer UK customers are searching for.
Cashback
Although cashback bonuses are less common in casinos than other casino offers, that doesn’t mean they’re any less enticing. Essentially, a cashback offer takes the edge off any losses and gives players something back on their spending if they’re not winning.
So, while it won’t eliminate losses, it can make them a little bit less painful. If you’re looking to attract new players or incentivise existing players, this could be exactly what UK players need to bite the bullet and indulge in some gameplay. While losing is never easy or wanted, getting something back when players are on a losing streak can soften the disappointment.
Low Wagering Requirements
It’s not strictly an offer per se. However, some bonuses come with such high wagering requirements it kind of sucks all the fun out of playing. UK players are increasingly wanting a more even playing field, and to get this they’re primarily looking for lower wagering requirements. The best UK casino offers are undoubtedly the ones that give you a better chance of withdrawing or even coming close to withdrawing your winnings.
For instance, wagering requirements of 30x, and 35x, which are industry standards; some sites are offering bonuses with requirements of 50x or higher or higher on any free deposit or free spins, can be deflating before you’ve even triggered the first game or spin of the reels.
Lower requirements, such as 10x or 15x, means players have a better chance of seeing something fruitful evolve from their gameplay and can make everything a little bit more exciting.
In closing, there are so many different types of game bonuses on offer for players, and knowing what casino offers UK customers are searching for can help you find the right deals to offer players.
This article is for informational purposes only and does not constitute gambling advice. If you or someone you know is struggling with gambling, support is available. Contact BeGambleAware at www.begambleaware.org or call the National Gambling Helpline on 0808 8020 133 for confidential advice and support. Must be 18+ to participate in gambling activities.
