Freemans.com, a leading digital department store for womenswear in the UK, has announced a major expansion of its menswear collection. Starting this Spring Summer 2025, the retailer is enhancing its menswear range to offer more variety, quality, and choice for men across the UK.
The expansion will see Freemans.com not only increase its existing selection of popular brands, but also introduce a range of sought-after new labels. The retailer’s menswear section already features established brands like Superdry, North Face, Joe Browns, Helly Hansen, Jack & Jones, Lyle & Scott, Under Armour, and Adidas. Now, new names such as Napapijri, Ted Baker, Lacoste, and Farah are joining the fold.
One of the biggest highlights is the launch of Napapijri, the Italian brand known for its Rainforest overhead jacket, which made its debut in March. This was followed by the arrival of Ted Baker in April, bringing its signature smart-casual pieces like stylish polos and shirts. Lacoste will also be featured from July, offering its iconic polo shirts alongside other casualwear staples.
Other new brands coming to Freemans.com this summer include Casual Friday, Original Penguin, and US Polo Association. Later in the year, Selected Homme and Only & Sons will join the lineup.
Freemans.com is also significantly expanding its existing brands. The Threadbare range has tripled in size, offering more affordable, fashionable options, while sales of summer essentials like linen fabrics and shirts are already seeing a boost as the weather warms up. Jack & Jones is expanding its popular ‘packs’ promotion, offering great value for money on wardrobe essentials.
In response to the growing demand for formalwear, Freemans.com is upgrading its smartwear offerings. The Skopes brand will see additional styles and colours, while the launch of Harry Brown in April will offer modern pastel-coloured suits, perfect for events such as summer weddings or races.
Outdoor wear has also seen a rise in demand, with Freemans.com expanding its outdoor category after a 21 per cent post-lockdown sales increase. Brands like Helly Hansen, Mountain Warehouse, and TOG24 are now featured, offering a variety of technical clothing and lightweight outerwear for year-round wear.
The launch of this expanded menswear range is supported by a new marketing campaign, “Style for Every Moment,” which highlights everyday casualwear, occasion pieces, and sportswear. The campaign reflects Freemans.com’s commitment to offering customers the right clothes for any occasion, all at accessible price points and with flexible payment options.
Susie Calvert, Chief Merchandising Officer at Freemans.com, said: “Our menswear offering is now stronger than ever, thanks to extended ranges and premium brands. We’re focused on democratizing menswear, bringing well-known labels to customers across the UK.”
Calvert added, “Whether you’re dressing for a day at the races, a night out, or a weekend hike, we have exactly what you need. This is just the beginning – we’re actively looking to expand even further with more third-party brands.”
Freemans.com has seen strong performance in recent years, with a 13 per cent increase in sales in the last quarter of 2024. The expanded menswear range is expected to drive further growth, even in the face of challenging retail conditions.
This exciting new chapter for Freemans.com signals a clear commitment to providing customers with the very best in both womenswear and menswear, all with the convenience of online shopping and flexible payment options.
