New Northern Leadership Roles at Social

Purpose-driven communications agency Social has made two senior promotions within its northern offices in Manchester and Leeds.

Becki Ord has been promoted to Head of the Manchester office, having been with the company since February 2019, while Racheal Johnson is now Head of the Leeds office, three years after her arrival. Both will also now be part of Social’s Senior Leadership Team.

Prior to her promotion, Becki was Head of PR within the Manchester team at Social, building on her experience within key sectors such as social housing, local government, property and construction.  Like many at Social, her background was initially as a journalist and her skills and experience have been utilised in work with clients such as The Growth Company, Muse Developments and housing association One Manchester.

Becki said: “At Social we have an incredibly talented team who are delivering results which deliver real positive impact for our clients. After celebrating our 10-year anniversary earlier this year, I’m looking forward with great confidence to leading and growing the Manchester office as we enter Social’s next decade.”

For the last three years Racheal has played a crucial role as Social’s Head of Strategy, leading strategy sprint activity with clients across the country. She is now leading the Leeds office with a roster of clients including Extra MSA Group, Caddick Developments and NP11.

Racheal’s prior experience was in local government in West Yorkshire, where she worked across the region’s devolution, place and growth strategies as Head of Communications and Engagement for the West Yorkshire Combined Authority and Leeds City Region LEP.

Racheal said: “Since opening the Leeds office seven years ago, Social has established itself as one of the region’s leading place, built environment and public sector communications agencies. From global engineering consultancies to regional property developers, local authorities to our leading universities, we have been proud to deliver high impact campaigns, consultations and communications activity to help our clients deliver on their ambitions.

“There is real energy and confidence within our region and our Leeds office as we head into 2024 – and it’s a privilege to lead our talented team through the next chapter of our growth.”

Pete Wrathmell, Director at Social, said: “Both Becki and Racheal have shown fantastic leadership skills during their time at Social and our Manchester and Leeds teams couldn’t be in better hands. They embody our strong company values, provide superb advice to our clients, and will help to lead Social through our next successful phase of growth.”

Social is a full-service communications agency which is committed to delivering a positive social impact through its work. Founded 10 years ago, it has offices in Manchester, Leeds, London and Liverpool and it became a certified B-Corp business in 2022. Social has established itself as a nationally leading communications agency in the place, built environment, housing, education, local government, ESG and professional services sectors.

Social is currently recruiting for an Account Manager and Account Executive, both based in its Leeds office as well as an Account Manager in Manchester and an Account Director in London. For more information –

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