While many businesses used April Fools’ Day for playful pranks, one Yorkshire agency marked the date with a meaningful shift. WebHummel, a digital marketing firm originally launched from a kitchen table in 2018, has officially rebranded as beefound.agency, reflecting a sharpened focus on helping small businesses grow online through search.
The York-based company has built its reputation over six years by supporting SMEs with digital visibility, specialising in search engine optimisation (SEO), paid advertising and tailored websites. The rebrand signals more than just a name change. It represents a step forward for the agency’s mission: empowering smaller businesses to be seen, succeed, and compete in an increasingly crowded online space.
Founder Tom Harrison launched the agency after successfully growing his own e-commerce brand. That hands-on experience informed his passion for collaboration and sustainable growth—values that are woven into beefound’s business model today. “We’re on a mission to champion small business,” Tom says. “Even in a modern, online, competitive world, small businesses can compete with retail and corporate giants while remaining profitable.”
Since hiring its first employees in 2022, beefound.agency has evolved from offering a broad suite of digital services, including social media and general content marketing, to specialising in search engine marketing. That decision has allowed the team to hone its expertise and offer clients more targeted, impactful strategies.
As part of the rebrand, the company also introduced a fresh visual identity. The updated look includes a new logo, colour scheme and a bee mascot (still awaiting a name), designed to symbolise the agency’s ethos: community, growth and sustainable success.
beefound.agency’s rebrand also highlights its internal values. The company promotes a healthy work-life balance through a four-day working week and has received accreditation from the Good Business Charter—an initiative recognising ethical business practices. As Tom puts it, the bee-themed branding reflects the nature of their work and workplace: “We’re a hive of people who are genuinely invested in our clients’ growth. We celebrate their successes, learn together, and support one another.”
With its updated brand and a renewed focus on search marketing, beefound.agency hopes to further strengthen its support for local and national small businesses looking to thrive online.
To learn more, visit: www.beefound.agency
