Asda Launches ‘Breakfast of Champions’ Bundle Ahead of World Cup Final

The breakfast table isn’t the usual setting to watch the game. But with the majority of England’s fixtures taking place before noon, football fans are more likely to be tuning in with their morning coffee than putting away pints in the pub. 

To accompany the women’s football tournament down under, Asda has launched a breakfast bundle designed to elevate early morning fixtures, with bacon sandwiches instead of beers.

Asda’s Breakfast of Champions is a full English with an Aussie twist, complete with Australia’s favourite savoury spread as a nod to the tournament hosts. Australia’s answer to marmite, Vegemite is perfect for lathering on half-time toast, or, for the more adventurous, cheering on the girls with a bacon and vegemite sandwich.

The bundle also contains full English favourites such as smoked back bacon, eggs, tomatoes, and bread, along with OMV! No Pork Chilli Sausages for a meat-free alternative.

For those who want to lean into the celebratory atmosphere, there’s even Extra Special Prosecco Brut and smooth orange juice to make a morning mimosa to toast to England’s success. 

Whether watching at home with friends or over a team breakfast at work, Asda’s Breakfast of Champions makes the perfect accompaniment for morning viewings. Or, if you’re feeling generous, why not surprise a fellow fan who’s tuning in to watch the big game and send a Breakfast of Champions to their door?

At £4.11 per person, the Breakfast of Champions bundle serves up to 6 people and is available for just £24.70 at from now until the end of the tournament on Sunday 20th August.

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