In a grand culinary gesture, Individual Restaurant Group elevates the dining experience with the launch of Club IR, a meticulously crafted loyalty programme tailored to delight food enthusiasts across their establishments.
From the very moment patrons step through the doors, the red-carpet treatment begins, with a bespoke welcome that includes the guest’s favourite drink waiting at the bar. CEO Andrew Garton affirms, “Impeccable, authentic, and personalised service is at the heart of every Individual Restaurant Group restaurant.”
Club IR, a manifestation of these core values, has been refined based on customer insights. Garton emphasizes that the loyalty programme goes beyond points, focusing on what truly matters to their guests: personalised service, incredible food, and friendly hospitality.
The programme boasts an array of enhancements, including more personalised offers, exclusive money-can’t-buy experiences, and tailored event invitations. Garton proudly declares, “Club IR exemplifies our values through specially curated, personal offers for our members.”
Members of Club IR can anticipate a range of benefits, ensuring an unparalleled dining experience. From personalised perks to a selection of extraordinary experiences, the loyalty programme aims to set a new standard in the market. Garton confidently states, “We’re confident that our new Club IR loyalty programme is the best on the market.”
To mark the launch, Club IR members are treated to an enticing offer throughout January – a generous 50% off on food when dining Monday to Thursday at any Individual Restaurant location. Garton underlines, “We value every single one of our guests and want to reward them in the most special and personal ways we can.”
For those eager to embark on a culinary journey with Club IR, detailed information and membership details can be found on the Club IR website. Embrace a world of bespoke privileges and culinary excellence with Individual Restaurant Group’s Club IR.
