North Yorkshire’s renowned hospitality scene is proving to be a pivotal factor in bolstering the county’s thriving £1.5 billion annual visitor economy. Leading chefs from across the nation have underscored the significance of North Yorkshire’s hotels and restaurants in driving tourism and enhancing the region’s allure to visitors far and wide.
The recent approval of a joint bid for a Local Visitor Economy Partnership (LVEP) encompassing both York and North Yorkshire marks a significant step forward in solidifying the region’s position as a premier tourist destination. This collaborative effort has culminated in the development of a comprehensive destination management plan, heralding the first countywide initiative aimed at promoting the visitor economy since the inception of North Yorkshire Council.
A recent accolade bestowed upon Helmsley and the Howardian Hills by the prestigious Good Food Guide as the ‘Most Exciting Food Destination’ for 2024 further accentuates the region’s culinary prowess. Nestled amidst the breathtaking landscapes between the Yorkshire Wolds, the North York Moors National Park, and the Vale of York, this area exudes culinary excellence while celebrating its natural splendour.
The commendation showered upon local restaurants by the Good Food Guide underscores their diversity and distinction, reflecting the unwavering dedication and passion of those who helm them. North Yorkshire Council’s executive member for open to business, Cllr Derek Bastiman, lauded the pivotal role of restaurants and affiliated businesses in propelling the county’s economy forward. He emphasized how patronizing these establishments not only supports local communities but also fosters job creation and catalyzes future investments across North Yorkshire.
Cllr Bastiman stated, “When people eat at any of our restaurants and cafes they are not only supporting that location but a wide range of other businesses across North Yorkshire as well, thereby securing jobs and ensuring future investment.”
Among the establishments hailed by the Good Food Guide, The Abbey Inn at Byland, Star Inn at Harome, Pignut at Helmsley, and Myse in Hovingham exemplify culinary excellence. Andrew Pern, owner of the Michelin-starred Star Inn, extolled the economic benefits brought forth by an array of exceptional dining establishments in the area. He emphasized how such establishments draw visitors, thereby bolstering the local economy, supporting suppliers, and fostering employment opportunities within the region.
Andrew Pern remarked, “Having so many exceptional pubs, restaurants and all-round eateries in our area is great for our local economy. One Michelin-starred restaurant might be worth a day out, but three is worthy of a few nights away, with time to visit attractions such as Castle Howard or Rievaulx Abbey, for example.”
Tommy Banks, the visionary behind the Michelin-starred Black Swan at Oldstead, Abbey Inn at Byland, and Roots in York, expressed his pride in North Yorkshire’s evolving food scene. He highlighted the region’s burgeoning reputation as a gastronomic hotspot, drawing discerning visitors from across the globe to savour its culinary delights.
Tommy Banks emphasized, “I have always been very proud that people come from all over the world to visit our beautiful pocket of North Yorkshire. In recent times the food scene has really evolved and now you are spoilt for choice for great award-winning pubs and restaurants in the area.”
Cllr George Jabbour, representing the Helmsley and Sinnington division on North Yorkshire Council, lauded the prestigious award as a testament to the region’s warmth and culinary excellence. He emphasized the allure of indulging in locally sourced produce amidst the county’s picturesque landscapes, further solidifying North Yorkshire’s standing as a premier destination for epicurean enthusiasts.
Cllr Jabbour remarked, “This is a real coup for the area and further enhances our reputation as not only one of the friendliest places to visit, but also one of the best when it comes to the food on offer at our restaurants. In addition to our fantastic landscapes and vistas, eating locally sourced produce in beautiful surroundings makes the county an enticing destination for people from across the country and further afield and is why we should rightly champion them as a local authority.”
As North Yorkshire continues to captivate visitors with its scenic beauty and culinary delights, its vibrant hospitality sector remains a cornerstone in driving tourism and fostering economic growth across the region. With its rich tapestry of flavours and warm hospitality, North Yorkshire beckons travellers to embark on a culinary journey unlike any other.
