Warrendale Wagyu Launches Gourmet Wagyu Sausages into Waitrose

The UK’s leading producer of Wagyu beef, Warrendale Wagyu, has revealed its latest product, Wagyu Sausages. The new addition to its range will launch in 200 Waitrose stores this Wednesday (4th October) in what is thought to be the only Wagyu beef sausage in major supermarkets.

The gourmet sausage launch follows six months of rigorous product development to introduce a beef sausage with the best taste and texture possible. The new sausages are available in Original and Horseradish, made of 90% and 86% premium British Wagyu Beef. They are both gluten and dairy free.

Yorkshire-based Warrendale Wagyu was founded on an unwavering commitment to supply chain transparency, product quality and consistency. The team works in partnership with a 750-strong collective of farmers to rear herds of a Wagyu cross dairy cattle breed known as F1 Wagyu. The brand has been running its unique business model to produce high quality marbled Wagyu beef since 2017. They now supply to Waitrose, premium restaurants including Hakkasan and Ivy Asia and online to meat lovers across Britain.

Tom Richardson, Managing Director of Warrendale Wagyu says:

“At Warrendale, we’re passionate about Wagyu and want to find new ways for people to enjoy it. We’re very proud of the new Wagyu Sausage. Care has been taken at every step to make sure the taste, texture and traceability are the best they can be.”

The launch comes just in time for comfort food season with the new Wagyu Sausages here to upgrade autumn/winter meals.

John Topham, Chef at one of Yorkshire’s finest restaurants, the Alice Hawthorn said: “I’m a big fan of the new Warrendale Wagyu sausage. It’s an elegant sausage with a rich, smooth and beefy taste. The perfect choice for a toad-in-the-hole with beer caramelised onion gravy.”

Krystina Houghton, sausage buyer at Waitrose, said: “We’re really excited to be adding these British wagyu sausages into our range. Not only are they packed full of incredible umami flavours, but they are made with British beef so it’s fantastic to see more support for our farmers.

“The sausages will be perfect for those looking to add something delicious to their Bonfire Night get-togethers at home and will make a great addition to warming meals during the winter months.”

Wagyu Sausages, Original and Horseradish, will be sold exclusively in Waitrose stores, Waitrose online and at www.warrendale-wagyu.co.uk. The RRP is £5.99 for a 400g pack of six, with an introductory offer of 25% off from Wednesday 4th October.

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