Fast-food giant Wendy’s has partnered with legendary entertainment and gaming icon Sonic the Hedgehog to launch a limited-edition Kids’ Meal collection, and the UK is officially the first country in the world to get its hands on it.
Launched to celebrate the momentous 35th anniversary of Sonic the Hedgehog, the exclusive global promotion has landed on British soil ahead of any other nation. Running for a limited time until 2nd August 2026, every single Wendy’s Kids’ Meal ordered across the country will now come packed with a special five-card collectable pack inspired by the classic personalities of the Sonic universe.
There are 35 unique cards in total to collect, split across seven distinct character packs. Fans can hunt down cards featuring iconic heroes like Sonic the Hedgehog, Amy Rose, and Miles “Tails” Prower, faithful allies including Silver the Hedgehog and Knuckles the Echidna, or notorious franchise villains Shadow the Hedgehog and Rouge the Bat.
Designed to bring an extra dose of nostalgia and entertainment to mealtimes, the promotion gives families a brand-new way to play, trade, and collect together.
The exclusive card packs are automatically included with the purchase of any Wendy’s Kids’ Meal. This includes the signature Kids’ Hamburger or Cheeseburger Meals, featuring Wendy’s classic square fresh beef patties, as well as the Kids’ Nuggets Meal and the Kids’ Jr. Crispy Chicken Meal, all of which come complete with a choice of side and a drink.
Michael Clarke, Managing Director at Wendy’s UK, said: “Sonic the Hedgehog is one of the most iconic gaming characters in the world. As the masters of “food play” ourselves, we’re proud to bring Sonic to Wendy’s Kids’ Meals, giving families across the UK the chance to collect exclusive character cards before anyone else in the world. Mealtimes just became a lot more exciting for our youngest Wendy’s fans.”
Ivo Gerscovich, Chief Business and Brand Officer at SEGA of America, added: “There is no better way to bring Sonic the Hedgehog to the next generation of fans than through a partnership with a brand as beloved as Wendy’s. We are excited for families across the UK to enjoy this exclusive, world-first experience collecting Sonic character cards at Wendy’s Kids’ Meals.”
The exclusive Sonic the Hedgehog packs are available at all participating UK Wendy’s branches now, but fans will need to move fast to collect all 35 before the promotion officially races away on 2nd August.
