National restaurant chain Fat Hippo drop their first burger candle collection, with two new limited edition food scented candles for the perfect foodie gift this Christmas
The holiday season is about to get a whole lot tastier, thanks to a sizzling new trend that has taken the UK by storm – food-scented candles. Move over traditional scents; this year, it’s all about bringing the aroma of your favourite comfort foods into your living space.
Remember the buttery soft scent of Grannie’s birthday cookies or the alluring whiff of your local chippy? Imagine capturing those nostalgic moments with the flicker of a flame. Enter Fat Hippo, the national burger joint that has flipped the Secret Santa game upside-down, introducing two delectably unique vegan scented candles to light up your festive season: Bacon and Pickle.
As a nation of nostalgists, our hearts often find their way through our stomachs. The success of savoury smells in the form of candles doesn’t come as a surprise. Our sense of smell is intricately linked to emotion and memory, with odours taking a direct route to the amygdala and hippocampus—regions tied to memories and emotions.
“We wanted to create a gift that was head-turning and fun, just like our brand, but still delicious and perfect for the foodie in everyone’s life,” says Nick Fountain, Head of Marketing and Communications at Fat Hippo. Known for their top-tasting burgers, the burger joint teamed up with local candle crafters Hot Wax to create a unique olfactory experience.
Fat Hippo’s BurgerLab has collaborated with Hot Wax to hand-pour each candle with 100% natural soy wax, ensuring an eco-friendly touch. The scents, bacon, and pickle, have been carefully crafted to be vegan-friendly, offering a guilt-free indulgence in the essence of your favourite comfort foods.
The burger-scented candles are priced at £15 each and are exclusively available online on Fat Hippo’s website. With a limited run, these candles are set to become the ultimate gift for surprising the burger lover in your life, transforming their humble abode into their favourite burger happy place.
In a world where conventional candles are melting away, Fat Hippo’s food-inspired candles add their “two-scents” to the growing trend, promising an aromatic experience that’s good enough to eat. So, don’t miss out—grab yours now before they’re gone. Don’t blow it!