Leeds-based technology leader Hisense has been named as a finalist for the prestigious Which? Home Entertainment Brand of the Year 2026. The nomination recognises the company’s significant growth and its commitment to pushing the boundaries of large-screen and display innovation for UK consumers.
The recognition comes on the back of a dominant year for the brand. According to recent industry data, Hisense has ranked number one globally in the 100-inch-and-above TV segment for the third consecutive year, securing a massive 57.1% share of global shipments in 2025. The brand also continues to lead the Laser TV category, a position it has held for nearly a decade.
Deeply rooted in the local community, Hisense maintains its UK headquarters in Leeds and recently extended its partnership with Leeds United Football Club. As the club’s official technology partner, the brand has upgraded hospitality spaces at Elland Road with cutting-edge displays, including the spectacular 8-metre screen in the newly unveiled Hisense Leeds Lounge.
Looking ahead to a major summer of sport, including its role as an official sponsor of the FIFA World Cup 2026™, Hisense is preparing to launch a new generation of RGB MiniLED televisions. This technology is designed to redefine home viewing with lifelike brightness and colour accuracy, aimed at fans looking to replicate the stadium experience at home.
Howard Grindrod, Vice President at Hisense UK Ltd, said: “2026 is shaping up to be a landmark year for Hisense, and being shortlisted for Which? Home Entertainment Brand of the Year reflects the quality and ambition our teams continue to bring to home entertainment. Our focus continues to be on developing technology that transforms our customers’ experience.”
He added: “With our continued sponsorship of major events like the FIFA World Cup 2026™, we are well-positioned to put Hisense at the heart of the matchday experience for sports fans across the country.”
