Following its sold-out debut in 2024, the Love to be…Festival is back at The Stray in Harrogate on Saturday 6th September. The legendary house music brand has confirmed it will return with an even bigger event, and this year it is introducing something completely new: the Ultra VIP Experience.
Developed in partnership with Yorkshire-based premium tequila brand Hacien, the Ultra VIP Experience is limited to just 250 guests. It is a tailored package for those who want to enjoy the music, atmosphere and energy of the festival with added comfort, exclusivity and service.
Guests will enjoy access to a private area within the festival site designed with a club-like atmosphere, complete with elegant décor, seating, table service, exclusive viewing platforms and more. For those booking an Ultra VIP table (for up to 10 guests), a full selection of Hacien tequilas, premium spirits, beer and soft drinks is included, along with a dedicated server on hand all day.
Ultra VIP ticket holders will also benefit from fast-track artist entrance, reserved seating and tables, luxury toilets, a private bar, on-site parking and access to the VIP Pamper Room. The space includes luxury toiletries, feather plumes and a glam team for those wanting to freshen up throughout the day.
Seb Francis, co-founder of Hacien, said: “This collaboration is a natural fit, uniting our shared passion for celebration, bringing people together, and creating truly memorable experiences. Festival-goers are in for an unforgettable day, and we’re especially excited for the Ultra VIPs to be the very first to sample our brand new, exclusive flavours!”
The launch of the Ultra VIP Experience follows a strong 2025 run for the Love to be… brand, which has seen packed daytime house music events across the country. Co-founder Marc Dennis said: “This is more than a festival. This is a celebration of house music, culture and style, done the Love to be… way. Our new Ultra VIP Experience is designed for those who appreciate great music but also value comfort, exclusivity and premium service.”
This year’s line-up includes some of the biggest names in house music, including Armand Van Helden, Shapeshifters, Ultra Naté and Marshall Jefferson. They will be joined by a wide range of DJs and performers across the 11-hour event.
The festival will once again transform Harrogate’s iconic park into a house music haven, with a reimagined main stage offering an indoor and outdoor experience and the return of the Music Factory Classics Big Top. This stage celebrates Love to be’s Sheffield roots, blending 90s house nostalgia with full festival production.
Also on site will be a high-end food village featuring street food from around the world, with options including Greek dishes, South Indian vegetarian specialities, gourmet chicken and stone-baked pizza. All food can be ordered directly to Ultra VIP tables using the festival app.
Festivalgoers can also expect a packed programme of entertainment, with fairground rides, fire breathers, stilt walkers and performers from Ibiza and Dubai’s superclub scenes.
With the event’s capacity increasing from 4,000 to 6,000 this year, even more fans will get the chance to be part of what is shaping up to be one of the UK’s standout house music festivals.
Ultra VIP tables are extremely limited, and we recommend booking early. To find out more or secure your place, visit www.lovetobeevents.co.uk or search for Love to be…Festival on Skiddle.
