Meadowhall has announced it will be opening the doors to a brand new Sweaty Betty store before the end of the year, which will become the biggest in the region.
The global women’s activewear and lifestyle brand will launch at the centre in December, with its popular collection of activewear including its famous sculpting leggings and performance pieces for running, yoga and swimming, all on offer.
The store will be opening on the upper level on The Avenue – the recently renamed area of the centre that is undergoing a transformation to offer a more elevated shopping experience.
Sweaty Betty has confirmed the Meadowhall location will be the second of its new concept stores to open in the UK, spanning 2,200 sq. ft. and featuring dedicated destinations for its leggings and sports bras, complete with elevated, soft and welcoming newly designed fitting rooms.
Reflecting the brand’s dedication to ethical consumption, the store will be fitted out using sustainable and environmentally friendly materials, and an extensive selection of its range will be made with responsibly sourced and recycled fabric.
It will also have a unique store front design made in collaboration with Aectual, whose mission is to create carbon neutral finishes through innovative 3D printing techniques, with the use of recycled materials resulting in a fully recyclable product.
Darren Pearce, centre director at Meadowhall, said: “We promised the reveal of more amazing new brands coming to the centre, and specifically The Avenue, and I’m so pleased to be able to confirm Sweaty Betty as one of those, with its doors opening in the very near future.
“Not only will it be the biggest store in the region but the only one in South Yorkshire, and will join an exciting line up of new openings over the coming months and into next year. I’m sure this one is going to be hugely popular with lots of our visitors.”
Andrea Gray, Retail Director at Sweaty Betty, said: “It’s so exciting to be opening our next new customer-focused store concept – and only the second in the country – offering shoppers an enhanced Sweaty Betty experience.”
The new store has created 11 new jobs in the region and will be open from 10am-9pm weekdays, 9am-8pm Saturdays and 11am-5pm on Sundays.
The announcement comes following the opening of fine jewellery brand Fraser Hart at the in recent weeks, offering a variety of exclusive diamond ranges and luxury watches.
For more information or to plan your visit to the centre, visit: https://www.meadowhall.co.uk/