Trinity Leeds has officially confirmed a major boost to its retail lineup with the signing of specialist beauty retailer moida, bringing a premium selection of handpicked Korean skincare directly to the heart of the city.
The incoming store will offer Leeds shoppers an extensive inventory of authentic, highly sought-after K-beauty products. The shelves will feature trending cult brands, including the likes of Dr. Althea, Beauty of Joseon, Tirtir, Medicube, and Biodance, alongside a rotation of emerging global beauty lines.
Named after the native Korean word meaning “to gather” or “come together,” moida’s core philosophy focuses on connecting communities through a shared passion for K-beauty, while breaking down regimes to make advanced skincare feel simple, accessible, and highly enjoyable.
The retailer stands apart by utilising a dedicated team of native Korean beauty experts who leverage deep, direct roots in South Korea to curate their stock. This close industry link allows the brand to secure highly exclusive product ranges and viral items that are notoriously difficult to source anywhere else across the United Kingdom.
The addition of moida represents a continued expansion of Trinity Leeds’ premium health and beauty directory, landing on the heels of a newly upgraded boutique format from The Fragrance Shop.
Steven Foster, Centre Director at Trinity Leeds, commented: “With Korean skincare still increasing in popularity, moida brings an exciting new concept to the centre. Offering guests viral products alongside everyday essentials, plus the chance to browse new brands in-store, will be a fantastic experience. We know moida is going to be a brilliant addition for both existing fans of K-beauty and those keen to discover it for the first time.”
The high-profile beauty signing marks a highly productive commercial season for the premier Leeds shopping destination, following a wave of major experiential and retail openings at the centre, including Lane7, Footasylum, LEGO, Jerk Junction, and a newly designed schuh storefront.
