White Rose Shopping Centre has welcomed a new women’s fashion store, Vanilla, adding to its growing mix of popular brands. The store opened today in part of the former ground floor M&S unit, directly opposite Primark.
Vanilla offers a wide range of clothing, footwear, and accessories across its Pink Vanilla and Blue Vanilla collections. Shoppers of all ages will find options that suit both casual wear and occasion outfits.
Ashleigh Kellett, Deputy Centre Director at White Rose, said: “Our guests have been excited to see Vanilla’s doors open since we announced the brand earlier this year. The store looks fantastic, with both the Pink Vanilla and Blue Vanilla collections offering something for everyone.”
Michelle Burns, head of retail stores at Vanilla, spoke about the new location: “We have been waiting for the right spot at White Rose since opening our first standalone store in 2021. As the brand grows, this is the perfect place for our first store in Leeds. We’re confident visitors will enjoy our trend-led collections and approach to fashion.”
Vanilla joins recent additions to White Rose, including Waterstones, which opened last month, and the new leisure venue King Pins, set to open in August 2025.
For more on White Rose Shopping Centre, its retailers, and upcoming events, visit https://white-rose.co.uk/.
