West Yorkshire e-commerce retailer Bedkingdom has expanded into the Republic of Ireland, launching a dedicated direct-to-consumer website for the Irish market.
Headquartered in Liversedge, the company’s new digital platform stocks 90% of Bedkingdom’s own-brand bedroom and home furniture lines. To attract Irish consumers, the business is offering duty-free shopping with zero added import taxes, alongside free delivery on orders exceeding €250.
Orders will initially ship directly from the firm’s UK logistics hubs while the brand builds its regional footprint. Long-term plans include establishing a dedicated Irish warehouse to facilitate next-day fulfilment. The launch follows a six-month preparation phase and comes after Bedkingdom recorded 54% year-on-year organic traffic growth across its main UK platform.
“When we started looking at where to launch the business next, Ireland was the obvious choice because of its close proximity to the UK,” said Levon Hall, Chief Operating Officer at Bedkingdom. “We’ve done a lot of research, and Irish people tend to take a lot of pride in their homes, with a big culture of hospitality and bringing family together, which made it the perfect fit.”
“There’s been a lot of hoops to jump through with preparing to enter a completely new market, especially post-Brexit, which has added a layer of complication for retailers that want to ship products outside the UK,” Hall added.
Founded by Ashley Hainsworth with a £400 investment while studying at Huddersfield University, Bedkingdom forms part of the Flair Furniture Group, which now generates over £28 million in annual revenue across three West Yorkshire warehouses.
