Yorkshire Firm Launches Impressive £3million Luxury Vehicle Brand.

Driving to work in style is set to be taken up a notch this summer with the launch of an impressive fleet of luxury commercial vehicles. Apache Automotive specialises in providing their clients with bespoke conversions of the Land Rover Defender, VW Transporter and Ford Transit Van, adding a range of premium features not usually associated with commercial vehicles. 

Apache is the brainchild of Yorkshire entrepreneur Steve MacDonald, who heads up SM UK, the UK’s premier commercial vehicle safety solutions company. Steve is also one of the main sponsors for the Leeds Rhinos, who will be supporting his latest venture. 

The 3-million-pound project is set to launch with an exhibit at Victoria Gate Leeds between the 20th-23rd July. Several Leeds Rhinos players will be in attendance on the 21st and 22nd between 12noon and 2pm and visitors will be able to get a first-hand look at two Land Rover Defenders, which have both undergone a remarkable Apache transformation as well as the Apache Ford Custom which will be on display outside Victoria Gate. 

Commercial Director at Leeds Rhinos Rob Oates said:

“Steve MacDonald is a great friend and partner of the club and many of our fans and members… 

We are delighted to announce that APACHE is now an ASSOCIATE CLUB PARTNER OF LEEDS RHINO’S… Apache is a really exciting and vibrant company and we are thrilled to announce that the Apache brand will be on the Leeds Rhinos playing shirts… 

We wish Steve and Apache every success and are really grateful for their support”

The Apache project has taken three years for Steve and his team to develop and perfect and has been designed to satisfy a gap in the market for a more high-spec commercial vehicle. The service will be available nationwide, allowing clients ranging from blue chip companies to individuals to take advantage of Apache’s skilled team of technicians and craftsmen. 

Typical upgrades include luxurious captain-style seats using plush Italian Nappa leather hide, retrimmed dash, door panels and steering wheels, automatic gearboxes and 170PS Ecoboost diesel engines. 

The result is a flawless finish unachievable via a regular luxury vehicle dealership that combines an unparalleled level of quality with practicality. Apache sets itself apart from the competition further by offering clients a speedy three-week turnaround, compared to the 3-month industry standard. 

Speaking ahead of the July launch, Steve said:

‘’Anyone that spends a large chunk of their day sat in a commercial vehicle will tell you that it’s the minute details that really make a difference. The idea behind Apache was to take luxury to the next level and provide jaw-dropping specific features with flawless customer service, giving our clients the chance to drive vehicles they can truly be proud of.’’

‘’We can’t wait to show the public just what can be achieved when we showcase two of our impressive Land Rover Apache’s at the Victoria Gate launch. They are both stunning and a testament to the expert craftsmanship of our dedicated team. Some key members of the Leeds Rhino family will also be on hand to help us launch the brand with a bang. It’s going to be an incredible few days.’’

Apache Automotive has already created 12 new jobs, a number which is expected to rise in the next 18 months. 

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