Sheffield Business Improvement District (BID) has appointed local agency The SEO Works to lead a new strategic digital campaign aimed at growing the city centre’s consumer audience. The partnership follows Sheffield BID’s successful re-election for a third term, with a five-year mandate to strengthen the local trading environment and boost visitor spend.
The collaboration is a “levy payer” success story, as the BID chose to source specialist support from within its own network of city centre businesses. The SEO Works, a leading digital firm based in Sheffield, will manage a targeted social media strategy designed to showcase events, activities, and exclusive offers to residents and visitors.
The campaign will focus heavily on user-generated video content to capture the vibrant atmosphere of the city. By utilising Meta Ads, the strategy will initially target local audiences before expanding into surrounding counties like Nottinghamshire and Derbyshire to attract regional tourists to Sheffield’s shops, restaurants, and leisure venues.
Diane Jarvis, CEO at Sheffield BID, said: “We’re pleased to partner with The SEO Works. As a major city centre employer with a team that reflects the very audiences we’re trying to reach, they bring valuable insight into how people use and experience the city. This is an ideal opportunity to collaborate on a campaign that’s uniquely focused on place rather than product.”
Alex Hill, Sales Director at The SEO Works, added: “We love to support local businesses with their digital marketing, so being able to assist Sheffield BID means the impact will be felt across the city for multiple businesses. It’s a really special opportunity, and we’re honoured to have been chosen to lead the strategy.”
The initiative encourages city centre users to sign up for a weekly digital bulletin, ensuring they stay informed about upcoming festivals, markets, and retail events that support the local economy.
