A popular Bradford convenience store is celebrating after being officially crowned one of the very best in the country at a prestigious national awards ceremony.
Husband-and-wife duo Jas and Michelle Chatha, who run Go Local Extra Chathas Retail on Beacon Road, took home the coveted title of Impulse Retailer of the Year at the 37th annual Asian Trader Awards.
The high-profile industry honour celebrates shops that go the extra mile for their shoppers, making it effortless to grab tasty on-the-go snacks, cold drinks, sweets, and everyday essentials during routine daily errands.
Operating under the Go Local Extra symbol group, Jas and Michelle have turned their local shop into a true community hub, backed by the support, promotions, and supply chain of Go Local Wholesale.
Reacting to the huge national recognition, Jas and Michelle said: “Winning a national award means a great deal to us. We put a lot of time and effort into the store, so it’s wonderful to see that recognised. We’re proud to serve our local community and grateful to the customers who choose to shop with us. This award is something we can all celebrate with Chatha’s staff and customers.”
The glitzy ceremony took place on 4 November at the Park Plaza Westminster Bridge in London, bringing together independent shopkeepers and industry leaders from every corner of the UK.
Praising the hardworking Bradford pair, Guy Swindell, joint managing director of Go Local Wholesale, said: “Jas and Michelle are fantastic retailers who understand what their customers want. They’ve worked hard to build their business, and it’s great to see them recognised nationally.
“Go Local Wholesale is employee-owned, and our mission is to help independent retailers like Jas and Michelle grow and thrive in their communities. We want to give them the prices, products and support they need to succeed.”
Go Local Wholesale supports around 2,000 independent shops across the nation via its network of nine wholesale depots and dedicated delivery fleets, helping community retailers continue to thrive on local high streets.
