Veeno Leeds has confirmed it is trading as normal and remains fully operational at Wellington Place following a successful business restructure. The announcement comes as founder Nino Caruso reacquires the brand, stepping back into a hands-on leadership role to return the company to its original, independent vision.
The restructure followed the closure of Veeno’s Chester site, which was deemed unviable due to structural building issues and an ongoing landlord dispute. Caruso was quick to clarify that the challenges in Chester were site-specific and do not reflect the health of the wider group, particularly in Leeds, which continues to go from “strength to strength.”
The brand’s new direction moves away from a “chain” feel, refocusing on its Sicilian heritage and authentic Italian hospitality. A major part of this reset involves a greater emphasis on wines sourced directly from Caruso’s family vineyard in Sicily, which was established by his great-grandfather.
Nino Caruso, Founder of Veeno, said:
“It is business as usual at Veeno Leeds. Over time, we felt the business was beginning to be perceived as a chain, and that’s something we want to move away from. Our focus now is on our heritage, our roots, and delivering a simpler, more authentic offering that reflects our Sicilian identity. I’m stepping back into a more active role so we can return to what Veeno has always been about – authentic hospitality and exceptional wines.”
Guests at the Leeds site can expect a refreshed experience, including new organic and small-batch wine additions and a streamlined food menu designed to pair perfectly with the Sicilian labels. Caruso assured partners and staff that all suppliers remain in place and that the restructure has effectively “future-proofed” the business.
