The UK’s largest independent fragrance retailer is officially setting up a brand-new flagship store right in the heart of Leeds city centre.

The Fragrance Shop has signed a deal to open a major new branch inside Trinity Leeds, taking over the prominent unit previously occupied by the LEGO Store. The upcoming flagship space is designed to give perfume lovers a standout shopping experience, packing its shelves with a massive selection of luxury, niche, designer, and everyday scents, along with curated gift sets and on-hand expert advice.

The high-profile signing is the latest in a rapid wave of new openings and expansions at the shopping centre, which has recently welcomed the likes of Jerk Junction, schuh, and a newly relocated LEGO Store.

It is a busy season for the destination, with entertainment playground Lane7 and a new Footasylum store both preparing to open their doors soon. Trinity Kitchen is also gearing up to launch a massive, 1,000-capacity fan zone in time for the World Cup next month, all following a recent £2.5 million investment to upgrade the shopping centre’s public facilities completely.

Kam Birk, Director of Property at The Fragrance Shop, said:

“The opening of our new Trinity Leeds store marks another milestone in The Fragrance Shop’s expansion. Trinity Leeds is a fantastic location with strong footfall and a great retail mix, making it an ideal home for our brand. We can’t wait to open our doors and deliver a standout fragrance experience to local customers.”

Steven Foster, Centre Director at Trinity Leeds, added:

“We’re delighted to welcome The Fragrance Shop and offer our guests an even more extensive range of perfumes and beauty products. We look forward to seeing visitors enjoy the store and explore the fantastic range of fragrances and gifting options.”