Award-winning adventure play destination William’s Den is inviting families to step back in time this school holiday as The Big Summer Rewind returns with a brand-new concept: a different decade and a unique adventure for every week of the summer break.
Running daily from 21st July through to 6th September, the summer-long programme will take visitors on a six-week journey spanning six distinct eras. Starting with the 1970s and moving forward a decade each week, the event combines retro playground games, nostalgic family competitions, giant garden challenges, and decade-inspired music alongside interactive pop-up entertainment and water activities to keep cool on sunny days.
In a major boost for parents planning school holiday budgets, William’s Den is participating in the Government’s Great British Summer Savings initiative. As a result, the venue has frozen all general admission ticket prices at last year’s rates, ensuring families can access a full day of activities without facing increased costs.
Alongside the rotating weekly themes, entry tickets include unrestricted access to the site’s widely praised standard attractions. Families can explore the extensive, handcrafted Indoor Den before moving outside to discover more than 50 acres of open-air adventure play equipped with zip wires, climbing zones, mountains, molehills, and custom woodland play structures.
To help guests maximise value across the entire six-week event, the park has introduced a dedicated Summer Pass. Retailing at £35 per person, the pass grants unlimited entry from 10am to 5pm every day of the holidays, allowing families the flexibility to return week after week to experience every era.
The online-exclusive Summer Passes are strictly limited. Adult passes feature the added flexibility of being transferable between any named child, while child passes remain dedicated to a single named individual. As always, infants under 12 months old can enter the park completely free of charge.
For visitors opting for standard day admission, frozen rates are locked as follows:
- Adult: £12.95
- Child (Ages 3+): £17.50
- Child (Ages 1–3): £14.50
- Senior: £11.95
Discounted family bundles are also available daily, priced at £36.99 for a group of three, £49.32 for four people, and £61.65 for a party of five. These group tickets accommodate any combination of guests, provided the party includes at least one supervising adult.
Following a day of outdoor exploration, families can head to the on-site William’s Pizzeria, which serves wood-fired pizzas, homemade sides, and a range of refreshments. Visitors are strongly encouraged to reserve a dining table online alongside their ticket booking to guarantee space.
Tor Carver, Co-Founder and Creator of William’s Den, commented on the summer launch: “Summer holidays should be about getting outdoors, making memories and spending quality time together as a family. With The Big Summer Rewind, we’ve created six weeks of adventures inspired by six different decades, giving families something new to enjoy every time they visit.
“We know families are looking for great value this summer, which is why we’re delighted to be freezing our admission prices and launching a Summer Pass that lets visitors come back again and again throughout the holidays. It’s all about helping families make the most of summer and creating the kind of childhood memories that last a lifetime.”
For more details regarding the weekly era schedule, to secure a limited Summer Pass, or to book general admission, visit the official events portal at https://www.williamsden.co.uk/events/view/summer-holidays.
